Senior Assistant Media Planner

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

IME Mediabrands Worldwide, Inc. is seeking a Senior Associate, Planning to support the vision and strategic plan for the account, ensuring success across work quality, client relationships, financials, and team health.

You will plan and execute media strategies across TV, Print, Radio, Digital, OOH, and emerging media. The role emphasizes mastering planning tools, media math, and collaboration with internal teams to deliver campaigns that meet client objectives.

Qualifications

• 1+ years of media planning or buying experience.
• Proficient knowledge of basic planning principles and media math.
• Proficient working knowledge of Microsoft Office (Word, Excel, PowerPoint).
• Ability to quickly learn proprietary tools and processes.

Responsibilities

• Support omnichannel media plan recommendations (TV, Print, Radio, Digital, OOH).
• Develop mastery of planning tools and media math.
• Refine media planning concepts, presentation, and written communication skills.
• Maintain accuracy of plan components (flow charts, spreadsheets, budgets).
• Build strong relationships with clients, vendors, publishers, and internal teams.

Skills

Learning mindset

Detail-oriented

Cross-functional collaboration

Communication & presentation

Tools

Microsoft Word

Excel

PowerPoint

MediaTools

Prisma/MBOX

DCM

Nielsen Ad Intel

Pathmatics

eTelmar

MRI Simmons

comScore

eMarketer

SharePoint

Job description

Job Function: Media Job Subfunction: Media Planning and Buying

Position Overview

As Senior Associate, Planning, you'll support the vision and strategic plan for the account, ensuring success across Work Quality, Client Relationships, Financials, and Team Health. You'll play a key role in planning and executing media strategies integral to their business success and launch industry-leading work that propels the business forward.

Responsibilities

• Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
• Develop a mastery of syndicated research sources, planning tools, and media math
• Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
• Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
• Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
• Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
• Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning

Required Skills and Experience

• Exhibits a strong desire to learn and a positive attitude that would complement the culture
• Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills
• Ability to work effectively cross functionally with internal and external teams
• Strong written, verbal communication, and presentation skills

Desired Skills and Experience

• 1+ years of media planning or buying experience
• Proficient knowledge of basic planning principles and media math
• Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.

Wage and Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

Salary range: $70,000.00 - $75,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us- we look forward to getting to know you.

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For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

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It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [e-mail].