Senior Associate, Paid Social

dowjones; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Medical, dental and vision insurance

Job summary

Dow Jones' The Trust is an award-winning creative studio of The Wall Street Journal and Barron's Group. We seek a Senior Associate, Paid Social to shape social-first strategies for branded content across major platforms.

Collaborate with editors, producers, designers and client teams, turning audience insights and performance data into actionable strategies. You will optimize messaging and cadence while staying ahead of platform updates.

Qualifications

• 5+ years in social strategy, audience development, digital marketing or related field.
• Expertise across major platforms: LinkedIn, Instagram, TikTok, YouTube, Facebook.
• Strong analytics skills with experience interpreting social data and campaign performance.
• Ability to translate data into actionable strategic recommendations.
• Excellent communication and presentation skills across stakeholders.
• Strong organizational skills and multi-project management.
• Collaborative mindset with a passion for digital storytelling.
• Appreciation for premium journalism and brand standards.

Responsibilities

• Develop integrated social media strategies for branded campaigns across major platforms.
• Build channel plans, publishing strategies and playbooks aligned to objectives.
• Analyze campaign data and translate trends into recommendations.
• Collaborate with editors, producers, designers and client teams on messaging and formats.
• Stay ahead of platform updates and best practices to keep strategies innovative.
• Conduct audience research and competitive analysis to inform planning.
• Present insights and strategic recommendations to stakeholders.
• Help establish best practices for social storytelling and engagement.

Skills

Social strategy

Audience development

Digital marketing

Platform expertise

Analytics

Communication

Project management

Collaboration

Premium journalism

Tools

LinkedIn

Instagram

TikTok

YouTube

Facebook

Job description

Job Description:

About the Team:

The Trust is the award-winning creative studio of The Wall Street Journal and Barron's Group, creating premium branded content and storytelling for some of the world's leading brands. We combine the journalistic excellence and authority of our publications with strategic creativity, data-driven insights and innovative content experiences to help clients connect with influential audiences.

We're looking for a strategic, analytical and creative Senior Social Strategy Associate to help shape how our content reaches and engages audiences across today's rapidly evolving social platforms.

About the Role

As a Senior Associate, Paid Social, you'll play a critical role in developing social-first strategies that maximize the impact of our branded content campaigns while upholding the premium standards of The Wall Street Journal and The Trust.

Working closely with strategists, editors, producers, designers and client-facing teams, you'll transform audience insights, platform trends and performance data into thoughtful social strategies that drive engagement, build audience loyalty and deliver measurable results.

This is an opportunity for someone who is equal parts strategist, analyst and storyteller—someone who understands that great social content begins with a deep understanding of audiences, platforms and creative execution.

You Will:

• Develop integrated social media strategies for branded content campaigns across major social platforms.
• Build channel plans, publishing strategies and campaign playbooks tailored to client objectives and audience behavior.
• Analyze campaign performance, identify trends and translate data into actionable recommendations for internal teams and clients.
• Partner with editors, producers, designers and creative teams to optimize messaging, formats and publishing cadence.
• Stay ahead of platform updates, emerging technologies and evolving best practices to ensure our strategies remain innovative and effective.
• Conduct audience research and competitive analysis to inform campaign planning.
• Present insights and strategic recommendations clearly to cross-functional stakeholders.
• Help establish best practices that elevate The Trust's social storytelling and audience engagement.

You Have:

• 5+ years of experience in social strategy, audience development, digital marketing or a related field within a publisher, media company, agency or brand.
• Deep expertise across major social platforms, including LinkedIn, Instagram, TikTok, YouTube, Facebook and emerging channels.
• Strong analytical skills with experience interpreting social analytics, audience insights and campaign performance data.
• The ability to translate data into compelling strategic recommendations and creative opportunities.
• Excellent communication and presentation skills with experience working across multiple stakeholders and priorities.
• Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.
• A collaborative mindset with a passion for digital storytelling and audience engagement.
• A strong appreciation for premium journalism and brand standards.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Media Sales

Job Category: Marketing & Product Management

Union Status: Union roleBase Pay Range: $80,000 - $100,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.