Associate Manager, eCommerce (Digital Channel)

YUM; Plano (TX); Hybride; USD 117 000 - 123 000; Plein temps

Résumé du poste

KFC is seeking an Associate Manager, eCommerce (Digital Channel) to accelerate growth of app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.

You will own business planning, roadmap development, and customer experience optimization, partnering with UX, Marketing, and Ops to improve conversion and retention across digital channels.

Qualifications

• 7–8 years in digital marketing or related fields.
• Experience driving digital adoption in fast-paced organizations.
• Strong cross-functional collaboration and communication.

Responsabilités

• Develop commercial eCommerce plans to size and activate opportunities.
• Own and track eCommerce performance, focusing on conversion and order frequency.
• Lead promotions and merchandising for App, Web, Aggregators, and Kiosk.
• Collaborate with Product and Tech to prioritize roadmap features.
• Improve end-to-end guest journeys with UX and Design to boost conversion.
• Monitor metrics and translate insights into actions that raise engagement and revenue.
• Manage project timelines from concept to launch and assess post-launch impact.

Connaissances

Digital marketing experience

Cross-functional leadership

Strategic thinking

Project management

Influence roadmaps

Strong business acumen

Excellent communication

Description du poste

It all started with one cook who created a finger lickin' good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen.

Associate Manager, eCommerce (Digital Channel)

KFC

Hybrid

KFC is looking for a strategic and collaborative eCommerce Manager to accelerate the growth of our app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.

Business Planning & Execution

• Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
• Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
• Develop and execute ecommerce-exclusive promotions to drive traffic, conversion, and customer retention.
• Lead merchandising and deployment of new product launches across App, Web, Aggregators, and Kiosk platforms.
• Identify and implement process improvements to increase launch efficiency, reduce errors, and ensure seamless execution.

Roadmap & Product Development

• Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
• Serve as the primary business point of contact for eCommerce product enhancements and innovation.
• Use performance insights to guide ongoing product and experience improvements.

Customer Experience Optimization

• Partner with UX and Design teams to evaluate and optimize end-to-end guest journeys, ensuring digital experiences are intuitive, frictionless, brand-consistent, and drive conversion.
• Identify and prioritize opportunities to enhance promotional and campaign-related user experiences, collaborating with Marketing and Product teams to maximize engagement, conversion, and offer effectiveness throughout the customer journey.
• Utilize customer behavior data, analytics, and testing insights to continuously improve ordering, payment, loyalty, and personalization experiences across digital channels.
• Ensure digital merchandising strategies align with broader brand, promotional, and seasonal campaigns to deliver a cohesive customer experience and support business objectives.
• Monitor key customer experience and conversion metrics, translating insights into actionable recommendations that improve engagement, retention, and revenue performance. Restaurant Integration & Execution
• Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
• Identify opportunities for restaurant teams to enhance digital awareness and adoption.
• Manage project timelines from concept through launch and track post-launch impact.
• 7-8 years in digital marketing, preferably with a background in driving digital adoption
• Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
• Strong business acumen and ability to translate insights into action
• Excellent cross-functional project management and communication skills
• Proven ability to influence roadmaps and drive measurable impact
• Experience working in fast-paced, matrixed organizations

Salary Range: $116,910 to $123,405 annually + bonus eligibility.This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.