Associate Manager, Digital Marketing - Performance & Media

Knitwell Group; New York (NY); On-site; USD 67,000 - 70,000; Full time

Benefits offered by this job

Merchandise discount

Career development

Volunteer & donation program

Insurance (Medical/Dental/Vision)

401(k)

EAP

Paid time off

Salary range included

Job summary

KnitWell Group in New York's Times Square Tower is seeking an Associate Manager to lead performance marketing channels and drive new client growth, retention and reactivation.

You will optimize SEM, Affiliate, Video, and Paid Social, forecast performance weekly to yearly, and partner with CRM, Brand Marketing and Finance. A BS in Marketing and 2+ years of digital marketing experience are required.

Qualifications

• BS in Marketing or related field.
• 2+ years of Performance/Digital Marketing experience in Affiliate, SEM, Video, and Paid Social.
• Proven track record of increasing acquisition, nurturing, and conversions against revenue goals.
• Strong attention to detail.
• Experience partnering with vendors and briefing projects.
• Experience in digital execution of video strategies across platforms.

Responsibilities

• Manage performance marketing channels to drive new client growth, retention and reactivation.
• Spearhead optimization of SEM programs, Affiliate Marketing, Video, and Paid Social.
• Execute seasonal strategies, ad builds, monitor vendor performance, report weekly on success metrics.
• Forecast and estimate overall online performance weekly, monthly, quarterly, and yearly.
• Collaborate with CRM teams to understand client behavior and improve campaigns.
• Partner with Brand Marketing on campaign launches across paid media channels.
• Collaborate with Social Media to execute influencer and paid social strategies.
• Collaborate with Credit Marketing to improve program experience through digital channels.
• Summarize findings in written and verbal reports to upper management.

Skills

Performance marketing

Digital marketing

Affiliate marketing

SEM

Paid social

Budget management

Analytics/reporting

Vendor collaboration

Education

BS in Marketing or related field

Tools

Attribution tools

CRM platforms

Digital advertising platforms

Job description

About us

Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).

Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We’ll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?

About the position

The Associate Manager will be responsible for managing all performance marketing channels to drive new client growth, retention and reactivation. Spearhead the optimization of SEM programs, Affiliate Marketing, Video, and Paid Social. Execute seasonal strategies, ad builds, monitor vendor performance, report weekly on success metrics. Optimize all channels within the season to drive efficiencies and results.

The impact you can have

• Leverage multi-touch attribution tool to assess the value of our spend by channel and by audience on the overall business

• Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels

• Forecast and estimate overall online performance on a weekly, monthly , quarterly, and yearly basis

• Understanding of ad formats, segmentation, look-a-like audiences and growing trends in paid media and programmatic display

• Partner with Manager to track budgets and weekly spend in coordination with finance

• Collaborate with CRM teams to have a deep understanding of the client and their behavior

• Partner with Brand Marketing on campaign launches across paid media channels

• Collaborate with Social Media team to execute influencer and paid social strategies

• Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels

• Summarize findings in written and verbal reports to upper manage

You’ll bring to the role

• BS in Marketing or related field

• 2+ years of Performance/Digital Marketing experience within Affiliate, SEM, Video and Paid Social

• Proven experience with increasing acquisition, nurturing, and conversions while managing against aggressive revenue and profitability goals.

• Strong attention to detail

• Experience partnering with key vendors and briefing projects

• Experience in digital execution of video strategies across platforms

Benefits at KnitWell Group

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target hourly range for this role is: $66,500-$70,000

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

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Location:

Times Square Tower-ANN-New York, NY 10036

Position Type:

Regular/Full time

Equal Employment Opportunity
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate’s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.