Assistant Manager, Digital Marketing - Performance & Media

Ann Taylor; New York (NY); On-site; USD 50,000 - 54,000; Full time

Benefits offered by this job

Merchandise discount

Career development opportunities

Volunteer opportunities

Medical, dental, vision insurance & 40

Employee Assistance Program (EAP)

Job summary

KnitWell Group in Times Square, NY seeks an Assistant Manager, Performance Marketing to own end-to-end paid media across Search, Affiliate, Display and Paid Social. You will optimize spend and drive results while partnering with agencies and internal teams.

Collaborating with CRM, Brand Marketing, and social teams, you will deliver insights, test new creative strategies, and report to leadership in a fast-paced environment.

Qualifications

• Strong analytical skills and ability to translate data into insights.
• Experience partnering with vendors and cross-functional teams.
• Comfort with fast-paced, results-driven environments.

Responsibilities

• Execute and optimize Search, Affiliate, Display and Paid Social campaigns.
• Collaborate with agencies and partners to manage digital campaigns.
• Produce daily & weekly channel performance reports for leadership.
• Develop test-and-learn strategies to improve efficiency and outcomes.
• Partner with CRM and Brand Marketing on campaigns and launches.

Skills

Cross-functional collaboration

Analytical skills

Financial metrics understanding

Vendor relations

Communication skills

Adaptable & detail-oriented

Results oriented

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Adobe Analytics

Job description

About usAnn Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?About the roleThe Assistant Manager, Performance Marketing will be responsible for the end-to-end tactical execution, strategy support and analysis of Paid Media channels. This is a fast pace hands-on role requiring a strong attention to detail and a results-driven mindset. It is key that the ideal candidate for this role have the ability to foster and manage cross-functional and vendor relationships.The impact you can haveHelp to execute and optimize all Search, Affiliate, Display and Paid Social effortsExecute on strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new, reactivated and retained clientsContribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channelsProduce daily & weekly channel reports with insights to be shared with leadership.Keen understanding of ad formats, audience segmentation and other executional best practicesCollaborate with agencies and other partners, i.e., Ovative, Meta, Google, Pinterest, TikTok to manage digital campaignsCollaborate with CRM teams to have a deep understanding of the client and their behaviorPartner with Brand Marketing on campaign launches and Paid Media supportCollaborate with Social Media team to execute influencer and paid social strategiesCollaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channelsGain understanding of various attribution methods (i.e. media mix modeling, multi-touch attribution, last click & platform reporting sources), connecting the performance to client engagement.You’ll bring to the roleDemonstrated ability to work with cross-functional teams and vendors.Strong analytical skills and clear understanding of financial measurementsExperience using a major analytics platform highly desired (Adobe Analytics, Google Analytics, etc.)Adaptable, detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environmentResults Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the companyStrong communication skills with the ability to gain alignment and problem solve collaboratively to achieve goalsExperience partnering with key vendors and briefing projectsBS in Marketing, Business, or related majorBenefits at KnitWell GroupYou will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.Support for your individual development plus opportunities for career mobility within our family of brands.A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*Medical, dental, vision insurance & 401(K)*Employee Assistance Program (EAP)Time off – paid time off & holidays*The target hourly range for this role is: $50,000 - $54,080*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.#LI-KB1Location:Times Square Tower-ANN-New York, NY 10036Position Type:Regular/Full timeEqual Employment OpportunityThe Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.