Assistant Manager, Digital Marketing - Performance & Media

Knitwell Group; New York (NY); On-site; USD 50,000 - 54,000; Full time

Benefits offered by this job

Merchandise discount

Career development opportunities

Volunteer opportunities

Medical insurance

Dental insurance

Vision insurance

401(k)

Employee Assistance Program

Paid time off

Holidays

Job summary

KnitWell Group in New York is seeking an Assistant Manager, Performance Marketing to lead end-to-end tactical execution, strategy support and analysis of Paid Media channels in a fast-paced environment.

You will collaborate with agencies and partners (Meta, Google, Pinterest, TikTok) and CRM teams, optimize campaigns across Search, Display, Paid Social, and Affiliate programs, and develop insightful reports for leadership.

Qualifications

• Experience with cross-functional teams and vendors.
• Strong analytical skills and financial metrics.
• Experience with analytics platforms (Adobe Analytics/GA).
• Adaptable, detail-oriented in fast-paced environments.
• Strong communication and collaboration to align stakeholders.
• BS in Marketing, Business, or related major.

Responsibilities

• Execute and optimize Search, Affiliate, Display, and Paid Social campaigns.
• Provide strategy support and performance analysis for Paid Media.
• Collaborate with agencies and partners (e.g., Meta, Google, Pinterest, TikTok).
• Produce daily and weekly channel reports with leadership insights.
• Work with CRM and Brand Marketing on campaigns and incentives.

Skills

Cross-functional teamwork

Analytical skills

Communication skills

Vendor management

Strategic thinking

Education

BS in Marketing, Business, or related major

Tools

Adobe Analytics

Google Analytics

Job description

About us

Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).

Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We’ll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?

About the role
The Assistant Manager, Performance Marketing will be responsible for the end-to-end tactical execution, strategy support and analysis of Paid Media channels. This is a fast pace hands-on role requiring a strong attention to detail and a results-driven mindset. It is key that the ideal candidate for this role have the ability to foster and manage cross-functional and vendor relationships.

The impact you can have

• Help to execute and optimize all Search, Affiliate, Display and Paid Social efforts
• Execute on strategic plans to drive efficiencies in spend between programs, while reaching overall business goals for new, reactivated and retained clients
• Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels
• Produce daily & weekly channel reports with insights to be shared with leadership.
• Keen understanding of ad formats, audience segmentation and other executional best practices
• Collaborate with agencies and other partners, i.e., Ovative, Meta, Google, Pinterest, TikTok to manage digital campaigns
• Collaborate with CRM teams to have a deep understanding of the client and their behavior
• Partner with Brand Marketing on campaign launches and Paid Media support
• Collaborate with Social Media team to execute influencer and paid social strategies
• Collaborate with Credit Marketing team to improve overall experience and knowledge of the program and perks through digital marketing channels
• Gain understanding of various attribution methods (i.e. media mix modeling, multi-touch attribution, last click & platform reporting sources), connecting the performance to client engagement.

You’ll bring to the role

• Demonstrated ability to work with cross-functional teams and vendors.
• Strong analytical skills and clear understanding of financial measurements
• Experience using a major analytics platform highly desired (Adobe Analytics, Google Analytics, etc.)
• Adaptable, detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
• Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company
• Strong communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
• Experience partnering with key vendors and briefing projects
• BS in Marketing, Business, or related major

Benefits at KnitWell Group

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target hourly range for this role is: $50,000 - $54,080

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.

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Location:

Times Square Tower-ANN-New York, NY 10036

Position Type:

Regular/Full time

Equal Employment Opportunity

The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate’s qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact [e-mail]. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company’s business. The Company will not revoke or alter a job offer based on an applicant’s request for reasonable accommodation.