Associate Manager, CRM and Marketing Automation (remote)

Stryker Corporation; Michigan; Hybrid; USD 119,000 - 193,000; Full time

Job summary

Stryker Corporation is seeking an Associate Manager, CRM & Marketing Automation to drive global customer engagement strategies across multiple regions. You will own CRM initiatives, nurture programs, and marketing automation, partnering with marketing, sales, and digital teams to optimize the customer lifecycle.

The role emphasizes email marketing, journey orchestration, data governance, and analytics, with flexible remote options within Eastern or Central time zones.

Qualifications

• Bachelor’s degree required.
• 6+ years in IT, CRM, Digital Marketing or related area.
• 4+ years experience with email marketing and marketing automation.
• 3+ years experience with Marketo.

Responsibilities

• Own and optimize end-to-end customer lifecycle from lead to re-engagement.
• Design, build, and manage scalable customer journeys and nurture programs.
• Develop lead management and sales-readiness strategies with cross-functional teams.
• Lead email marketing campaigns with personalization and A/B testing.
• Collaborate across channels to create connected customer experiences.
• Ensure data quality, segmentation, and governance across CRM.
• Analyze journey and funnel performance and report insights.
• Build executive dashboards to advance marketing capabilities.

Skills

Marketo

Salesforce CRM

Email marketing

Marketing automation

CRM strategy

HTML

Adobe Analytics

SEO/SEM

Mobile email design

Education

Bachelor’s degree

Tools

Marketo

Salesforce

Job description

Work Flexibility: Remote or Hybrid or Onsite As the Associate Manager, CRM & Marketing Automation, you will be responsible for developing, executing, and optimizing global customer engagement strategies that drive lead generation, nurturing, conversion, retention, and reactivation across the customer lifecycle throughout the US, Canada, Europe, the Middle East and Africa. This role serves as the business owner for CRM and marketing automation initiatives, partnering closely with marcom, marketing, sales, SDRs and digital teams to create seamless customer experiences. The individual will lead email marketing programs, customer journey orchestration, lead management processes, and marketing automation efforts while leveraging data and insights to improve business outcomes. While CRM and marketing automation are the primary focus areas, this role is also expected to contribute as a broader digital marketing leader, collaborating with subject matter experts across web, analytics, SEO/SEM, social media, and paid media to ensure digital initiatives work together as a connected ecosystem that supports business growth. While this role offers the flexibility to be fully remote, the individual must be located within the Eastern or Central time zones.

What you will do

Own and optimize the end-to-end customer lifecycle, from lead acquisition and conversion through retention and re-engagement, identifying opportunities to improve engagement at every stage.

Design, build, and manage scalable customer journeys, automated nurture programs, lead scoring, segmentation, and lead routing using marketing automation platforms such as Marketo and Salesforce.

Develop and optimize lead management and sales-readiness strategies, partnering with Marketing, MarCom, SDRs, and Sales to improve lead quality, qualification, follow-up, and conversion performance.

Lead the strategy, development, execution, and optimization of email marketing campaigns, including personalization, A/B testing, experimentation, and ongoing optimization to improve engagement, conversion, and ROI.

Partner across digital marketing channels and subject matter experts to create connected customer experiences, including web, paid media, events, SEO/SEM, social media, analytics, and other acquisition and engagement channels.

Ensure strong CRM, data quality, segmentation, compliance, and governance practices, while driving consistent CRM adoption and scalable processes across customer-facing teams and global markets.

Analyze customer journey and marketing funnel performance, tracking key metrics such as lead volume, engagement, conversion, retention, deliverability, click-through rates, and lead progression to identify opportunities for continuous improvement.

Serve as a key CRM and customer journey expert within the Medical Digital Marketing team, translating data and insights into actionable recommendations, building executive-level dashboards and reporting, and helping advance digital marketing capabilities, technology, and best practices across the organization.

What you need

• Required: Bachelor’s degree
• Minimum 6 years work experience in Information Technology, CRM, Digital Marketing or other related area
• Minimum 4 years experience with email marketing, lead nurturing, marketing automation
• Minimum 3 years experience in Marketo
• Proficient in marketing automation technology
• Proficient in mobile/responsive e-mail design and development
• Knowledge of SEO/SEM and Adobe Analytics
• Hands on experience with HTML, Marketo and Salesforce CRM

• Preferred: Adobe Marketo Engage Certified Practitioner Professional Certification
• Preferred: Adobe Marketo Engage Certified Practitioner Expert Certification

Pay Ranges

• USN: $89,300 - $148,800 USD Annual
• US5: $93,800 - $156,200 USD Annual
• US10: $98,200 - $163,700 USD Annual
• US15: $102,700 - $171,100 USD Annual
• US20: $107,200 - $178,600 USD Annual
• US30: $116,100 - $193,400 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Travel

Travel Percentage: 20%

Equal Opportunity

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

About Stryker

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces!

Work Flexibility

Remote – Role allows you to work the majority to 100% of time from an alternate workplace. These roles could have travel expectations, and you must work within the country of the job requisition location.

Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary. Almost all sales roles would likely be qualified as field-based.

Onsite – Role is 100% located at a Stryker facility. Some ad hoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category.

Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility. Roles that are partially remote or co-located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.