Associate Director, UC Marketing & HCP Strategy

PR Girl Manifesto; Northern (KY); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Benefits package

Job summary

Merck & Co. in Upper Gwynedd, PA, is seeking an Associate Director, UC HCP Strategy to lead Day 1 launch activities for a new ulcerative colitis therapy.

The role requires strategic, urgent leadership to align global and cross-functional teams and deliver a flawless market introduction. You will shape messaging, oversee regulatory reviews, and build differentiated HCP outreach while coordinating with field strategy, congress planning, and consumer activation to ensure a cohesive launch.

Qualifications

• Bachelor's degree in marketing, business, life sciences, or related field.
• Minimum 5 years of pharmaceutical/healthcare marketing experience.
• Experience in HCP promotional marketing and brand strategy.

Responsibilities

• Lead Day 1 materials and launch campaign strategy and execution.
• Develop differentiated HCP segment strategies and educational resources.
• Design live meetings strategy and execution with field and congress planning.
• Ensure alignment between HCP and consumer activation initiatives at launch.

Skills

Adaptability

Advertising Campaign Development

Agile Methodology

Cross-Functional Project Management

Global Marketing Strategy

Digital Analytics

HCP Marketing

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Tools

CRM systems

MS Office

Job description

Merck & Co. in Upper Gwynedd, PA, is seeking an Associate Director, UC HCP Strategy to lead Day 1 launch activities for a new ulcerative colitis therapy.

The role requires strategic, urgent leadership to align global and cross-functional teams and deliver a flawless market introduction. You will shape messaging, oversee regulatory reviews, and build differentiated HCP outreach while coordinating with field strategy, congress planning, and consumer activation to ensure a cohesive launch.