Global HCP Strategy Lead - Associate Director

Merck & Co.; Rahway (NJ); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Retirement benefits (401(k))

Paid holidays and leave

Job summary

Merck & Co. in Rahway, NJ is seeking an Associate Director, Enterprise Brand Strategy to shape global HCP strategy, scientific narrative, and core commercial platforms that enable differentiated engagement across markets.

The role partners with cross-functional teams to translate evidence and insights into global strategies, launch priorities, and HCP engagement approaches, while ensuring local applicability and launch excellence in a evolving respiratory portfolio.

Qualifications

• Bachelor's degree required; advanced business degree preferred.
• Minimum 6-8 years of experience in pharmaceutical, biotechnology, healthcare, or related industries.
• Experience in global or local marketing, launch planning, or asset strategy.
• Demonstrated ability to translate clinical evidence, customer insights, and competitive intelligence into actionable commercial strategy.
• Strong strategic thinking, scientific curiosity, communication, and stakeholder management capabilities.
• Experience working across matrix organizations and influencing without direct authority.
• Collaborative team player with an open mindset, learning agility, and adaptability.

Responsibilities

• Lead development of the global HCP strategy, including segmentation, insight generation, behavior-change objectives, and market activation priorities.
• Define the global HCP framework and guiding strategies for markets.
• Develop differentiated HCP value propositions and engagement strategies grounded in clinical evidence and insights.
• Translate emerging data and competitive intelligence into strategic implications for HCP engagement.
• Develop globally relevant HCP assets and guidance that markets can adapt locally.
• Manage the global AOR, including scope, budget, and delivery of HCP strategy initiatives.
• Coordinate congress planning, advisory boards, and KOL engagement with Medical Affairs and Regions.
• Translate complex data into clear strategic recommendations for global commercial planning.

Skills

Strategic thinking

Scientific curiosity

Communication

Stakeholder management

Matrix collaboration

Learning agility

Adaptability

Education

Bachelor's degree

Advanced business degree

Job description

Merck & Co. in Rahway, NJ is seeking an Associate Director, Enterprise Brand Strategy to shape global HCP strategy, scientific narrative, and core commercial platforms that enable differentiated engagement across markets.

The role partners with cross-functional teams to translate evidence and insights into global strategies, launch priorities, and HCP engagement approaches, while ensuring local applicability and launch excellence in a evolving respiratory portfolio.