Associate Director, Marketing

PR Girl Manifesto; Northern (KY); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Benefits package

Job summary

Merck & Co. in Upper Gwynedd, PA, is seeking an Associate Director, UC HCP Strategy to lead Day 1 launch activities for a new ulcerative colitis therapy.

The role requires strategic, urgent leadership to align global and cross-functional teams and deliver a flawless market introduction. You will shape messaging, oversee regulatory reviews, and build differentiated HCP outreach while coordinating with field strategy, congress planning, and consumer activation to ensure a cohesive launch.

Qualifications

• Bachelor's degree in marketing, business, life sciences, or related field.
• Minimum 5 years of pharmaceutical/healthcare marketing experience.
• Experience in HCP promotional marketing and brand strategy.

Responsibilities

• Lead Day 1 materials and launch campaign strategy and execution.
• Develop differentiated HCP segment strategies and educational resources.
• Design live meetings strategy and execution with field and congress planning.
• Ensure alignment between HCP and consumer activation initiatives at launch.

Skills

Adaptability

Advertising Campaign Development

Agile Methodology

Cross-Functional Project Management

Global Marketing Strategy

Digital Analytics

HCP Marketing

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

Tools

CRM systems

MS Office

Job description

# Associate Director, MarketingMerckNorth Wales, PAFull-TimeSep 11, 2026Marketing## Job Description**Job Description****Job Summary:**Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them.With an advanced understanding of human biology, there's been an emergence of innovative medicines and new modalities that aim to change the way we approach treatment for immune disorders. Our scientists are investigating ways to modulate tumor necrosis factor-like ligand 1A (TL1A) to potentially address inflammation and fibrosis associated with inflammatory bowel disease (IBD).Inflammatory bowel disease is a chronic condition affecting the digestive tract and nearly three million people in the U.S., with Crohn's disease and ulcerative colitis representing the most common forms and often causing unpredictable physical, emotional, and social burden.We are currently recruiting the **Associate Director (AD), UC HCP Strategy**. This marketer will play a defining role in launching our new advanced therapy for Ulcerative Colitis, in a highly competitive space. This role is highly visible and requires a strategic, urgent, and collaborative leader who can navigate ambiguity, prioritize high-impact initiatives, and align cross-functional partners to execute a flawless launch. You will report directly to the Director of UC Marketing and work closely with global and cross-functional teams to establish our leadership in the Immunology space.**Key Responsibilities:****Lead Day 1 \"Now Approved\" Materials & Launch Campaign:*** Campaign Strategy & Execution: Lead the strategic design, development, and end-to-end execution with the AoR and Customer Agile Team of our \"Day 1\" launch campaign to ensure immediate market impact upon regulatory approval.* Message Optimization: Ensure all Day 1 messaging is highly differentiated, competitively positioned and tailored to key HCP segments.* Regulatory Compliance: Direct the review and approval process of all promotional assets through the Medical, Legal, and Regulatory Review Team, and compliance.**Develop Differentiated Strategies for HCP Segments:*** Stakeholder Expansion: Design and implement a dedicated, comprehensive marketing strategy tailored to each HCP Segment.* Educational Engagement: Develop educational and promotional resources.**Live Meetings Strategic Design & Execution:*** Direct the strategic planning, messaging design, and partner on the execution of **Live Meetings** for our customer-facing teams* Partner with Field Strategy & Execution team to incorporate field insights into strategy and resource development* Partner with the Scientific Strategy Teams on planning, strategy and content for **Congress & Educational events** for all major national and regional live medical congresses, advisory boards, product theaters, etc.**Liaise with the Consumer Strategy Team:*** Partner with the Consumer Strategy Team: Provide HCP perspective on consumer activation initiatives and launch execution.* Ensure tight alignment between HCP and HCC at launch and beyond.**Key Competencies & Focus Areas:*** Strategic Thinking & Foundational Positioning: Ability to build an HCP strategy utilizing deep market insights and competitive analysis.* Cross-Functional Collaboration: Demonstrated capability to align stakeholders, including Global Marketing, Consumer Strategy Team, Scientific Strategy Team and Digital, Health & Analytics team.* Prioritization Under Pressure: Proven ability to manage executive scrutiny, tight launch timelines, and complex prioritizations**Required Experience & Qualifications:*** Bachelor's degree in marketing, Business, Life Sciences, or a related field.* A minimum of 5 years of pharmaceutical, biotechnology, or healthcare marketing experience.* Demonstrated experience in HCP promotional marketing, brand strategy development, and tactical execution.* Proven track record of successful cross-functional project management and team leadership.* Outstanding communication, presentation, and operational management skills.**Preferred Experience & Qualifications:*** Experience launching a pharmaceutical product in a highly competitive or crowded therapeutic market.* Direct experience in Gastroenterology, Immunology, or Specialty Biologics.* MBA or advanced degree.This is a hybrid role based in Upper Gwynedd, PA, with an expectation of working on-site three days per week.**Required Skills:**Adaptability, Adaptability, Advertising Campaign Development, Agile Methodology, Competitive Strategies, Creative Campaign Development, Cross-Functional Project Management, Decision Making, Digital Analytics, Global Marketing Strategy, Healthcare Marketing, Marketing Budget Management, Marketing Management, Marketing Strategy Implementation, Market Research, Meeting Facilitation, People Leadership, Pharmaceutical Industry, Pharmaceuticals Marketing, Portfolio Prioritization, Presentation Delivery, Principles of Marketing, Product Rollouts, Project Leadership, Project Management Leadership {+ 7 more}**Preferred Skills:**Current Employees apply HERECurrent Contingent Workers apply HERE**US and Puerto Rico Residents Only:**Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:EEOC Know Your RightsEEOC GINA SupplementWe are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.Learn more about your rights, including under California, Colorado and other US State ActsThe salary range for this role is$142,400.00 - $224,100.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.**San Francisco Residents Only:**We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance**Los Angeles Residents Only:**We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance**Search Firm Representatives Please Read Carefully** Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.**Employee Status:**RegularDomesticNo10%HybridNot IndicatedNoN/A09/25/2026