Associate Director, U.S. Marketing: Crohn’s Launch Strategy

Socket.dev; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Comprehensive benefits package

Job summary

Merck & Co., Inc. in the United States is seeking an Associate Director, U.S. Marketing for Crohn’s Disease HCP Strategy to shape launch readiness in a competitive market.

The role partners with global teams to translate insights into actionable plans and leads cross-functional collaboration to drive HCP engagement. Based in the U.S., this hybrid position requires strong strategic thinking, data-driven decision making, and experience in promotional resources, sampling, and budget management to

Qualifications

• Minimum 5 years in healthcare, pharma, biotech or related industry.
• Experience developing and executing HCP promotional resources.
• Strong strategic thinking, problem-solving, analytical, and planning skills.
• Cross-functional leadership and project management in matrixed organizations.
• Excellent communication and stakeholder engagement skills.
• Understanding of omnichannel marketing and digital channels.
• MBA or equivalent advanced degree preferred.

Responsibilities

• Shape foundational HCP strategy for Crohn’s disease, leveraging the L3 marketing framework, primary market research, digital insights, and data analytics to inform launch-critical strategic choices.
• Lead development of launch-ready promotional resources, including strategic design, development, and end-to-end OPDP submission, to enable impactful HCP engagement at launch.
• Lead development of HCP sampling strategy to support appropriate product experience, customer education, and launch execution.
• Drive alignment with Field Strategy & Execution to translate strategic imperatives into field-ready priorities, resources, and executional guidance.
• Partner closely with the Consumer Strategy Team to ensure HCP insights inform consumer activation planning and create a cohesive customer experience across audiences.
• Collaborate across Immunology Customer Agile Teams to drive brand cohesion, align on key decisions, and ensure a coordinated approach to launch readiness.
• Manage the HCP budget and trimester planning process to ensure resources are aligned to the highest-impact launch priorities.

Skills

HCP strategy development

Cross-functional leadership

Strategic marketing

Data analytics

Budget management

Omnichannel marketing

Presentation skills

Agency partnership

Education

Bachelor's degree

Job description

Merck & Co., Inc. in the United States is seeking an Associate Director, U.S. Marketing for Crohn’s Disease HCP Strategy to shape launch readiness in a competitive market.

The role partners with global teams to translate insights into actionable plans and leads cross-functional collaboration to drive HCP engagement. Based in the U.S., this hybrid position requires strong strategic thinking, data-driven decision making, and experience in promotional resources, sampling, and budget management to