Associate Director, Remote Growth & MarTech Operations

Yelp; United States; On-site; USD 128,000 - 200,000; Full time

Benefits offered by this job

Full medical, vision, and dental

15 days PTO plus holidays

Up to 14 weeks of parental leave

Monthly wellness subsidy

401(k) retirement savings

Employee stock purchase plan

Job summary

Yelp is seeking an Associate Director for Consumer Growth Operations to strategize and execute growth communication channels. This role demands experience in marketing automation tools and AI-driven operations. You'll work closely with Marketing Technology teams, optimizing email, push, and in-product messaging.

Successful candidates will have 8+ years in marketing channels and strong analytical skills, driving continuous improvement and efficient operations across the organization.

Qualifications

• 8+ years of hands-on experience in marketing channels management.
• Proven success in developing channel strategies based on analytics.
• Strong command of campaign analytics to translate data into strategies.
• Demonstrated ability to manage sophisticated MarTech infrastructure.

Responsibilities

• Own execution and optimization of growth communication channels.
• Build analytics frameworks to monitor channel effectiveness.
• Scout emerging communication channels for growth opportunities.
• Collaborate with Product and Engineering on MarTech infrastructure.

Skills

Marketing automation tools (e.g., Braze)

AI-driven marketing operations

Data-driven environment

Cross-functional collaboration

Campaign analytics and reporting

Leadership skills

Education

Bachelor's degree in Marketing, Business, Data Science, or related field

Tools

Analytics tools

Marketing automation platforms

Job description

Yelp is seeking an Associate Director for Consumer Growth Operations to strategize and execute growth communication channels. This role demands experience in marketing automation tools and AI-driven operations. You'll work closely with Marketing Technology teams, optimizing email, push, and in-product messaging.

Successful candidates will have 8+ years in marketing channels and strong analytical skills, driving continuous improvement and efficient operations across the organization.