Associate Marketing Operations/ Automation Manager

Yext; New York (NY); On-site; USD 100,000 - 112,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life insurance

Disability insurance

401(k)

Paid vacation

Sick leave

Job summary

Yext in New York, NY is seeking an Associate Marketing Operations/Automation Manager to own the end-to-end email channel and drive scalable campaigns across channels.

You will partner with marketing, product, events, and partners, implement AI-aware email automation, localize content for multi-language audiences, and continuously improve deliverability and ROI while maintaining compliance.

Qualifications

• BA/BS degree or equivalent practical experience.
• 3+ years of marketing automation, email marketing, or marketing operations experience (Marketo preferred).
• Hands-on execution depth in a major marketing automation platform, including segmentation, smart campaigns, dynamic content, and deliverability mechanics.
• Curiosity about automation and AI tooling, with an eagerness to upskill into Clay, n8n, and LLM-assisted workflows.
• Experience supporting Product Marketing, Product, and event teams on tight cycles.
• Pragmatism around localization, regional differences, and the operational reality of multi-language sends.
• Strong analytical ability, an evidence-driven approach to measuring/improving the email channel, and a willingness to ask new questions.
• Familiarity with GDPR and email compliance requirements preferred.

Responsibilities

• Own end-to-end execution of global campaigns, ensuring scalable, repeatable program delivery across email, paid search, webinars, events, and ABM.
• Execute the end-to-end email development pipeline (build, QA, deploy, localize) for all campaigns through the Marketing Automation Platform.
• Build and maintain campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
• Coordinate email localization efforts with EMEA reviewers and translation partners.
• Drive data-driven iteration of the email program by tracking engagement, deliverability, and pipeline contribution.
• Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
• Pilot AI-aware patterns and automation (e.g., prompt-driven drafting) within the email workflow, and partner with GTM Engineering to replace manual steps (e.g., list-upload automation). Help migrate our tech stack to an ai-native, future-proofed stack.
• Communicate complex deliverability and list-quality issues clearly to non-analytical stakeholders.
• Manage compliance and database hygiene tasks including GDPR, opt-in management, unsubscribes, invalid/suspended records.

Skills

Marketing automation

Email marketing

Cross-functional collaboration

AI tooling curiosity

Data-driven decision making

Education

BA/BS degree or equivalent

Tools

Marketo

Job description

Associate Marketing Operations/ Automation Manager

New York, NY

Yext (NYSE: YEXT) is the enterprise agentic marketing platform. AI is changing how customers find brands, and Yext gives enterprises the infrastructure to compete: Scout analyzes 10 billion signals monthly across four AI models to surface where you're losing and why, the Knowledge Graph maintains the verified data AI cites, and content generation and distribution agents syndicate brand content across LLMs, listings, social platforms, and review sites in real time. Thousands of brands in financial services, healthcare, retail, hospitality, and food rely on Yext to win across AI and traditional search. Join us and experience firsthand why we are consistently recognized as a Best Place to Work globally by Built In, Fortune, and Great Place To Work®.

Yext is seeking an outstandingAssociate Marketing Operations/Automation Manager with the skill and work ethic to both strategize and execute as part of the GTM Engineering team at Yext. Reporting to the Manager, Marketing Operations, you will own the email channel for Yext end-to-end — including the customer onboarding programs, product release communications, multi-language drip campaigns, and the event email motion — while growing into broader marketing operations responsibilities over time. The right candidate is adept at running a reliable, high-volume execution engine, partnering closely with marketing, product, event, and partner teams, and leveraging AI to continue to scale the channel. This is a terrific opportunity for a sharp marketing operator to make a big impact in a dynamic, fast-moving organization. If this sounds like you, then we'd love to hear from you!

What You'll Do

• Own end-to-end execution of global campaigns, ensuring scalable, repeatable program delivery across email, paid search, webinars, events, and ABM.
• Execute the end-to-end email development pipeline (build, QA, deploy, localize) for all campaigns through the Marketing Automation Platform.
• Build and maintain campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
• Coordinate email localization efforts with EMEA reviewers and translation partners.
• Drive data-driven iteration of the email program by tracking engagement, deliverability, and pipeline contribution.
• Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
• Pilot AI-aware patterns and automation (e.g., prompt-driven drafting) within the email workflow, and partner with GTM Engineering to replace manual steps (e.g., list-upload automation). Help migrate our tech stack to an ai-native, future-proofed stack.
• Communicate complex deliverability and list-quality issues clearly to non-analytical stakeholders.
• Manage compliance and database hygiene tasks including GDPR, opt-in management, unsubscribes, invalid/suspended records.

What You Have

• BA/BS degree or equivalent practical experience.
• 3+ years of marketing automation, email marketing, or marketing operations experience (Marketo marketing automation platform preferred).
• Hands-on execution depth in a major marketing automation platform, including segmentation, smart campaigns, dynamic content, and deliverability mechanics.
• Curiosity about automation and AI tooling, with an eagerness to upskill into Clay, n8n, and LLM-assisted workflows.
• Experience supporting Product Marketing, Product, and event teams on tight cycles.
• Pragmatism around localization, regional differences, and the operational reality of multi-language sends.
• Strong analytical ability, an evidence-driven approach to measuring/improving the email channel, and a willingness to ask new questions.
• Outstanding critical thinking and problem-solving skills, excellent cross-functional coordination, and a passion for the email channel.
• Familiarity with GDPR and email compliance requirements preferred.

How Success Looks

• Email send velocity and on-time delivery
• Deliverability metrics (bounce rate, complaint rate, inbox placement)
• CSAT with customer comms
• Engagement metrics on owned email programs
• Project cycle time from intake to send

Pay ranges at Yext are established based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance (results and impact) over time. Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time. In addition to base salaries, employees at Yext are typically eligible for a comprehensive package of benefits including medical, dental and vision benefits; life insurance; short term and long-term disability; 401(k) retirement plan; and vacation and sick leave. Successful candidates may also be eligible for variable pay programs based on performance relative to goals and targets.

Annual Base Pay Range: $100,000 - $112,000 USD

Yext is an equal opportunity employer committed to building a results-driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search. By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers.

It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by applicable law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.