Marketing Automation & AI Ops Associate

Yext; New York (NY); On-site; USD 100,000 - 112,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life insurance

Disability insurance

401(k)

Paid vacation

Sick leave

Job summary

Yext in New York, NY is seeking an Associate Marketing Operations/Automation Manager to own the end-to-end email channel and drive scalable campaigns across channels.

You will partner with marketing, product, events, and partners, implement AI-aware email automation, localize content for multi-language audiences, and continuously improve deliverability and ROI while maintaining compliance.

Qualifications

• BA/BS degree or equivalent practical experience.
• 3+ years of marketing automation, email marketing, or marketing operations experience (Marketo preferred).
• Hands-on execution depth in a major marketing automation platform, including segmentation, smart campaigns, dynamic content, and deliverability mechanics.
• Curiosity about automation and AI tooling, with an eagerness to upskill into Clay, n8n, and LLM-assisted workflows.
• Experience supporting Product Marketing, Product, and event teams on tight cycles.
• Pragmatism around localization, regional differences, and the operational reality of multi-language sends.
• Strong analytical ability, an evidence-driven approach to measuring/improving the email channel, and a willingness to ask new questions.
• Familiarity with GDPR and email compliance requirements preferred.

Responsibilities

• Own end-to-end execution of global campaigns, ensuring scalable, repeatable program delivery across email, paid search, webinars, events, and ABM.
• Execute the end-to-end email development pipeline (build, QA, deploy, localize) for all campaigns through the Marketing Automation Platform.
• Build and maintain campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
• Coordinate email localization efforts with EMEA reviewers and translation partners.
• Drive data-driven iteration of the email program by tracking engagement, deliverability, and pipeline contribution.
• Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
• Pilot AI-aware patterns and automation (e.g., prompt-driven drafting) within the email workflow, and partner with GTM Engineering to replace manual steps (e.g., list-upload automation). Help migrate our tech stack to an ai-native, future-proofed stack.
• Communicate complex deliverability and list-quality issues clearly to non-analytical stakeholders.
• Manage compliance and database hygiene tasks including GDPR, opt-in management, unsubscribes, invalid/suspended records.

Skills

Marketing automation

Email marketing

Cross-functional collaboration

AI tooling curiosity

Data-driven decision making

Education

BA/BS degree or equivalent

Tools

Marketo

Job description

Yext in New York, NY is seeking an Associate Marketing Operations/Automation Manager to own the end-to-end email channel and drive scalable campaigns across channels.

You will partner with marketing, product, events, and partners, implement AI-aware email automation, localize content for multi-language audiences, and continuously improve deliverability and ROI while maintaining compliance.