Associate Director, HCP Branded Strategy and Marketing, Rheumatology

Takeda Pharmaceutical Co.; Kendall Square (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda in Cambridge, MA is hiring three Associate Directors for HCP Branded Strategy and Marketing in Rheumatology. You will lead the HCP branded strategy for an upcoming launch, partnering with cross-functional teams to craft compelling messaging and materials.

The role emphasizes strategic leadership, data-driven decision making, and collaboration with Medical Commercial, Analytics, and field teams to deliver an insight-based marketing ecosystem that engages HCPs and drives brand success.

Qualifications

• Bachelor’s degree required; MBA preferred.
• HCP marketing and strategy experience in healthcare.
• Experience leading cross-functional teams and managing budgets.

Responsibilities

• Lead end-to-end HCP branded strategy for an upcoming launch.
• Collaborate with cross-functional teams (HCP, Consumer, Field).
• Develop core brand materials and message development.

Skills

Strategic thinking

Analytical skills

Communication skills

Cross-functional leadership

Agency management

Data-driven decision making

Adaptability to new digital tools

Education

Bachelor’s degree

MBA (preferred)

Job description

Takeda is hiring 3 Associate Directors, HCP Branded Strategy and Marketing, Rheumatology located in Cambridge, MA.

In these roles, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. This position reports into the Director, HCP Marketing – Rheumatology. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation. You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.

How you will contribute:

Strategic Leadership Oversee end-to-end brand management, ensuring alignment with business objectives and HCP priorities. Lead creation, development, and delivery of core brand materials including message development Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives. Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback. Innovation & Insight Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting. Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities. Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics. Team & Agency Leadership Manage the branded marketing budget and external agency relationships, ensuring efficiency and value. Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.

Minimum Requirements/Qualifications:

• Required Bachelor’s degree
• At least 5-10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions
• Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Capable of leveraging data and analytics to distill insights and drive data-based decision making.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.
• Desired MBA
• Field sales experience
• Prior pharma launch experience
• Commercial experience in a rheumatology or immunology asset (e.g., Psoriatic Arthritis)

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For Location: USA - MA - Cambridge - Kendall Square - 500 U.S. Base Salary Range: $154,400.00 - $242,550.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. Locations USA - MA - Cambridge - Kendall Square - 500 Worker Type Employee Worker Sub-Type Regular Time Type Full time Job Exempt Yes It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own. Takeda is an equal opportunity employer.