Associate Director, HCP Branded Strategy and Marketing, Rheumatology

Takeda; Cambridge (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda is hiring three Associate Directors for HCP Branded Strategy and Marketing in Rheumatology, located in Cambridge, MA. You will champion Takeda’s culture, lead HCP branded strategy for a launch, and collaborate with cross-functional teams to deliver insight-based marketing that motivates healthcare professionals and drives brand success.

The role requires strong marketing leadership, data-driven decision making, and a comfort with emerging digital tools.

Qualifications

• Bachelor’s degree required.
• 5–10 years of marketing experience in healthcare with growing responsibilities in sales or related roles.
• Deep understanding of brand/franchise and engaging HCPs.
• Extensive experience in marketing strategy and tactic design.
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities.
• Ability to distill complex information concisely under time pressure.
• Comfort with emerging technologies and AI-enabled processes to improve efficiency.

Responsibilities

• Oversee end-to-end brand management aligned with objectives and HCP priorities.
• Lead development of core brand materials including messaging.
• Serve as HCP branded strategy lead during annual planning with cross-functional collaborators.
• Partner with Medical Commercial on HCP advisory board for engagement improvements.
• Turn insights into growth strategies with analytics and executive reporting.
• Ensure medical accuracy and compliance in promotional activities.
• Manage the branded marketing budget and external agencies.
• Provide leadership across cross-functional teams beyond formal management.

Skills

Healthcare marketing

Brand strategy

Cross-functional leadership

Data-driven decision making

Strategic communication

Ability to influence senior stakeholds

Emerging technologies

Education

Bachelor’s degree

MBA

Job description

Job Description

Takeda is hiring 3:Associate Directors, HCP Branded Strategy and Marketing, Rheumatology located in Cambridge, MA.

In these roles, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. This position reports into the Director, HCP Marketing – Rheumatology.

The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation. You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.

How you will contribute

Strategic Leadership

• Oversee end-to-end brand management, ensuring alignment with business objectives and HCP priorities.
• Lead creation, development, and delivery of core brand materials including message development
• Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives.
• Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.

Innovation & Insight

• Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.
• Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics.

Team & Agency Leadership

• Manage the branded marketing budget and external agency relationships, ensuring efficiency and value.
• Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.

Minimum Requirements/Qualifications

Required

• Bachelor’s degree
• At least 5-10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Capable of leveraging data and analytics to distill insights and drive data-based decision making.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.

Desired

• MBA
• Field sales experience
• Prior pharma launch experience
• Commercial experience in a rheumatology or immunology asset (e.g., Psoriatic Arthritis)

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range

$154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.