Associate Director, Patient Communications Strategy

NYU Langone Hospitals; New York (NY); On-site; USD 122,000 - 210,000; Full time

Job summary

NYU Langone Health is seeking an Associate Director, Patient Communications to lead strategy and content direction for patient communications across CMGCA in collaboration with MCIT, reporting to the Senior Director of Strategy, Digital, and Program Measurement.

The role emphasizes aligning with institutional priorities, delivering clear, accurate patient materials, and building governance and KPIs across channels. A strong UX focus and cross-functional collaboration are essential.

Qualifications

• 8+ years of experience leading in a highly regulated industry, preferably an institutional or academic medical center setting.
• 2+ years of experience managing and leading effective teams.
• Strong background in program management, strategic planning, and institutional alignment.
• Experience developing and executing content plans that align with business priorities, audience needs, and operational workflows.
• Experience leading content strategy and channel management for digital platforms.
• Proven ability to manage cross-functional initiatives, build alignment across teams, and deliver operational improvements.
• Strong organizational and operational skills, including experience managing intake, prioritization, approvals, and handoffs across multiple stakeholders.
• Deep experience with UX and/or UX capabilities, with the ability to understand the patient experience as communications are developed.

Responsibilities

• Lead the vision, strategy, and channel oversight for patient communications within CMGCA and in collaboration with MCIT.
• Manage intake and prioritization of patient communications requests from MCIT and P&FE initiative owners, ensuring work is aligned to patient needs, channel strategy, and institutional priorities.
• Drive upstream strategy coordination with MCIT initiative owners to clarify communication objectives, audience needs, channel approach, and desired outcomes before content is created.
• Translate clinical and operational stakeholder needs into clear program briefs for channel and content teams.
• Ensure alignment between P&FE initiative priorities and the patient communications content calendar, in close partnership with the assigned Relationship Lead.
• Oversee development of patient communications within CMGCA and in collaboration with MCIT, including educational and procedural, ensuring materials are clear, accurate, and actionable.
• Drive operational hygiene across the patient communications workflow, including request tracking, deadlines, approvals, and handoffs for distribution.
• Establish a disciplined operating model for patient communications within CMGCA for MCIT initiated and related requests, handoffs, approvals, and feedback loops to support efficient execution and distribution.
• Track performance and KPIs for related communications, using insights to inform and support optimizing content effectiveness, channel strategy, and execution.
• Work with the analytics team to report out on performance, effectiveness, and optimizations

Skills

Program management

Strategic planning

Content strategy

Cross-functional leadership

Content governance

UX awareness

Operational discipline

Team leadership

Education

Bachelor's degree in Communications, Marketing, Business, or related field

Master's degree in communications, public health, health administration, business, or related field

Job description

NYU Langone Health is seeking an Associate Director, Patient Communications to lead strategy and content direction for patient communications across CMGCA in collaboration with MCIT, reporting to the Senior Director of Strategy, Digital, and Program Measurement.

The role emphasizes aligning with institutional priorities, delivering clear, accurate patient materials, and building governance and KPIs across channels. A strong UX focus and cross-functional collaboration are essential.