Associate Director, Oncology Analytics & Marketing ROI

BioCT Innovation Commons; Ridgefield (CT); Hybrid; USD 170,000 - 269,000; Full time

Job summary

Boehringer Ingelheim is seeking an Associate Director, Business Analytics to support oncology marketing analytics, including ROI, marketing mix, and patient data analytics. You will handle complex analyses, pilot experiments, and reporting for decision support across multiple customer groups.

The role requires expertise in R/Python/SAS, SQL, and strong statistical skills, with experience in oncology or rare disease. collaboration across global teams is a key aspect of this position.

Qualifications

• Bachelor's degree and 7 years of analytic experience with relevant data sources.
• OR Master’s degree and 5 years of experience with relevant data sources.
• Proficiency in developing, documenting and communicating analytical plans.
• Proficiency in advanced analytical techniques including multivariate analyses.
• Experience in customer identification and segmentation influencing marketing and sales strategy.
• Experience in digital analytics or related field with interest in digital tech.
• Experience using claims data for patient data analytics.
• Experience analyzing campaigns and in-campaign analytics to improve performance.
• Experience coordinating insights from disparate functions into a comprehensive analysis.
• Proficiency in SAS, R/Python and SQL; Excel and PowerPoint familiarity.
• Strong interpersonal abilities; Oncology and/or Rare Disease expertise.
• Ability to manage multiple projects.

Responsibilities

• Conducts advanced analytics to brand teams and channels for brand planning and resource allocation.
• Liaises between Marketing and Sales to develop tactics and strategies.
• Lead development of targets and segments aligned with strategy.
• Ensure marketing strategy is integrated into sales call plans for in-person and digital channels.
• Communicate analytical results to internal customers effectively.
• Share knowledge of analytical methodologies and vendor capabilities.
• Establish work habits to support evolving processes.

Skills

Interpersonal skills

Analytical thinking

Statistical modeling

Multivariate analysis

Education

Bachelor's degree

Master's degree

PhD preferred

Tools

R

Python

SAS

SQL

Excel

PowerPoint

Job description

Boehringer Ingelheim is seeking an Associate Director, Business Analytics to support oncology marketing analytics, including ROI, marketing mix, and patient data analytics. You will handle complex analyses, pilot experiments, and reporting for decision support across multiple customer groups.

The role requires expertise in R/Python/SAS, SQL, and strong statistical skills, with experience in oncology or rare disease. collaboration across global teams is a key aspect of this position.