Pharma Marketing Analytics Strategist

Boehringer Ingelheim; Ridgefield (CT); On-site; USD 110,000 - 160,000; Full time

Job summary

Boehringer Ingelheim in Ridgefield, CT seeks a Business Analytics expert to apply advanced statistical methodologies for marketing impact, including marketing-mix modeling, ROI analyses across channels, and customer profiling.

The role partners with Marketing and Sales to translate analytics into tactical plans, supports brand planning and forecasting, and requires proficiency in R, Python, SAS, SQL, Excel and PowerPoint. Experience with large datasets is valued.

Qualifications

• Bachelor's degree with 7 years of analytic experience or a Master's with 5 years of experience.

Responsibilities

• Conducts advanced analytics in support of brand planning and promotional resource allocation across channels.
• Liaises between Marketing and Sales to develop tactics and strategies.
• Executes departmental procedures and ensures marketing strategy is integrated into sales plans for in-person and digital channels.
• Communicates analytical results clearly to internal customers and stakeholders.
• Builds and shares knowledge of analytical methodologies and vendors with the department.
• Establishes work habits to support evolving process and execution needs.

Skills

Advanced analytics

R/Python

SAS

SQL

Excel

PowerPoint

Digital analytics

Multivariate analytics

Education

Bachelor's degree

Master's degree

Tools

SQL

Job description

Boehringer Ingelheim in Ridgefield, CT seeks a Business Analytics expert to apply advanced statistical methodologies for marketing impact, including marketing-mix modeling, ROI analyses across channels, and customer profiling.

The role partners with Marketing and Sales to translate analytics into tactical plans, supports brand planning and forecasting, and requires proficiency in R, Python, SAS, SQL, Excel and PowerPoint. Experience with large datasets is valued.