Associate Director, Omnichannel Analytics & Insights Lead

AbbVie Inc.; Mettawa (IL); On-site; USD 142,000 - 269,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie Inc. is seeking an Associate Director, Omnichannel Analytics to lead analytics initiatives across AbbVie's US Specialty brands, driving insights and optimization across touchpoints. The role requires communicating findings clearly to executives and cross-functional teams.

You will build advanced models, set KPIs with Brand Marketing Analytics, collaborate with Digital Lab and MAPS, and mentor the analytics team to deliver measurable improvements in HCP engagement and campaign performance.

Qualifications

• Bachelor's degree in Business, Analytics, Finance or Economics.
• MBA preferred.
• 10+ years marketing research or analytics experience.
• Experience leading teams and delivering results.
• Strong strategic thinking and execution skills.
• Ability to present to all organizational levels.

Responsibilities

• Lead analytics learnings across touchpoints to optimize the ecosystem.
• Manage the analytics team and ensure adoption of advanced methods.
• Influence cross-functional partners to deliver data-driven campaigns.
• Lead marketing measurement using market insights to improve performance.
• Develop KPIs aligned with promotional tactics and business goals.
• Oversee advanced models with reliability and predictive value.

Skills

Strategic thinking

Executive communication

Team leadership

Data analytics

Stakeholder management

Problem solving

Education

Bachelor’s Degree in Business, Analytics, Finance or Economics

MBA preferred

Job description

AbbVie Inc. is seeking an Associate Director, Omnichannel Analytics to lead analytics initiatives across AbbVie's US Specialty brands, driving insights and optimization across touchpoints. The role requires communicating findings clearly to executives and cross-functional teams.

You will build advanced models, set KPIs with Brand Marketing Analytics, collaborate with Digital Lab and MAPS, and mentor the analytics team to deliver measurable improvements in HCP engagement and campaign performance.