Associate Director, Marketing Technology & Analytics

Catena Solutions; New York (NY); Hybrid; USD 160,000 - 185,000; Full time

Job summary

Catena Solutions seeks a Talent Engagement Director to enhance marketing technology utilization. This hybrid role involves partnering with teams to maximize technology's impact on marketing strategies, managing vendor relationships, and leading technology adoption across the organization. Ideal candidates have extensive experience and a strong grasp of marketing principles.

Qualifications

• 12 years of experience in marketing technology management.
• Strong understanding of marketing strategies.
• Ability to manage projects effectively.

Responsibilities

• Developing a clear vision to align technology with marketing goals.
• Conducting market research on marketing technology trends.
• Managing marketing technology platforms and systems.

Skills

Marketing principles

Data analysis

Project management

Communication

Education

Bachelor’s degree

Master’s degree

Tools

Wrike

Eloqua

Microsoft Dynamics

Cvent

Job description

Direct message the job poster from Catena Solutions

Talent Engagement Director @ Catena Solutions

LOCATION: NYC (midtown)- this is a hybrid role, onsite 3 days per week

SALARY: excellentcompetitive salary + benefits (will depend on experience)

START DATE: asap

HIRE TYPE: direct hire

SUMMARY:

Catena Solutions has partnered with a prestigious, award-winning direct lender and seasoned private credit manager, recognized for delivering reliable, innovative, and strategic financing solutions to private equity-backed companies.

We are seeking professionals with experience in the MarTech financial sector—apply today to be part of this dynamic and forward-thinking team.

This individual will be responsible for partnering with the Technology Solutions Team to maximize the value of marketing technology products by ensuring the development and implementation is aligned with the Marketing Team’s goals and objectives. This role will involve assessing the effectiveness of current marketing technology systems, identifying areas of improvement and leading the adoption of new tools and platforms. This person will be responsible for managing vendor relationships, staying up-to-date with emerging technologies in the marketing space and ensuring proper use of the tools throughout the Marketing Team as well as partner teams. This role will serve as a product owner for Marketing-owned platforms as well as a product manager for platforms used by the Marketing Team.

Responsibilities include, but are not limited to:

− Developing and communicating a clear vision that aligns technology with the firm’s marketing approach and objectives

− Conducting regular market research to stay up to date with the latest marketing technology trends and best practices

− Conducting user feedback sessions to inform product decisions and to identify and implement technology enhancements to drive team efficiency and improve ROI

− Participating in planning meetings to define goals, influence prioritization, manage timelines and serve as the primary resource for the Technology Solutions Team as it relates to articulating marketing requirements

− Working closely with Marketing Team colleagues, Technology Solutions, product owners as well as other stakeholders to gather requirements, communicate updates and establish alignment to ensure seamless integration of all technology platforms owned or used by the Marketing Team

− Managing and maintaining marketing technology platforms and systems, including project management, marketing automation and analytics tools

− Leading training sessions and driving adoption for Marketing Team members on new and existing marketing technologies and tools

− Ensuring seamless integration of marketing technologies with other business systems outside of the Marketing Team to enable efficient data flow and reporting

− Developing and maintaining dashboards and reports to track marketing performance and providing actionable insights to the Marketing Team

Candidate Requirements

− Bachelor’s degree required; Master’s degree is a plus

− At least 12 years of experience in marketing technology management or relevant role

− Strong understanding of marketing principles and strategies

− Familiarity with marketing technology platforms (e.g., Wrike, Eloqua, Microsoft Dynamics and Cvent)

− Ability to analyze data and metrics to inform product decisions

− Experience managing projects and driving program efficiencies

− Excellent communication skills and ability to articulate product vision and collaborate with stakeholders and influence peers across business units

− Ability to create and implement effective roll-out programs

− Ability to lead cross-functionally to drive product initiatives

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology, Marketing, and Product Management

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