Associate Director Marketing - HCP Oncology

Next Level Impacts; United States; Remote; USD 130,000 - 250,000; Full time

Job summary

A leading healthcare company is seeking an Associate Director of Marketing to lead the strategy and execution for an innovative diagnostic test in oncology. You will develop marketing plans, monitor product performances, and collaborate with various teams and external partners to drive growth in the GU cancer market. This position demands strong leadership skills, a strategic mindset, and a customer-focused approach, alongside a solid background in life sciences.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 8-10 years of experience in product marketing, field sales, or market analytics within diagnostics, pharmaceuticals, biotech, or a related field.
• Oncology and/or genomics experience strongly preferred.

Responsibilities

• Develop and implement marketing plans for a diagnostic test used on cancer patients.
• Monitor product performance metrics and recommend actions to meet growth targets.
• Oversee speaker bureau activities and content to align with current clinical data.

Skills

Strategic thinking

Customer-focused communication

Leadership

Education

Bachelor’s degree in life sciences

Advanced degrees (MBA or PhD)

Job description

Associate Director Marketing - HCP Oncology

Associate Director Marketing - HCP Oncology

Direct message the job poster from Next Level Impacts

Recruiter - Nationwide Executive Search | Diagnostics | Medical Device | Life Science | Nutraceutical | Talent Expert for Sales, Marketing, Clinical…

Seeking a marketing professional to lead strategy and execution for a diagnostic test used on cancer patients. This role will focus on integrating the test into standard-of-care practices and driving growth within the GU Cancer space. Reporting to the Senior Director of Commercial Marketing, the position plays a key role in achieving product objectives. This is a newly created position. ***Remote

Key Responsibilities:

• Develop and implement marketing plans highlighting the clinical utility of the cancer diagnostic test.
• Monitor product performance metrics and recommend actions to meet growth targets.
• Create marketing and sales materials for field and digital channels.
• Oversee speaker bureau activities and content to align with current clinical data.
• Manage partnerships and educational programs with relevant third-party organizations.

Qualifications:

• Bachelor’s degree in life sciences; advanced degrees (MBA or PhD) preferred.
• 8-10 years of experience in product marketing, field sales, or market analytics within diagnostics, pharmaceuticals, biotech, or a related field.
• Oncology and/or genomics experience strongly preferred.
• Willingness to travel ~30% for meetings, conferences, and customer engagements.
• Familiarity with FDA-approved treatments for solid tumor cancers is a plus.

Skills and Competencies:

• Strategic thinking with strong executive presence.
• Ability to collaborate across internal teams and external partners.
• Customer-focused with a clear, simplified communication style (biomarkers, multiple indications, etc.).
• Strong organizational and time management skills with the ability to handle multiple projects.
• Experience building relationships with key opinion leaders.
• Leadership, communication, and teamwork abilities.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitals and Health Care, Biotechnology Research, and Medical Equipment Manufacturing

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Inferred from the description for this job

Vision insurance

Medical insurance

401(k)

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