Associate Director, Marketing

Oscar Health; New York (NY); Hybrid; USD 158,000 - 208,000; Full time

Job summary

An established industry player is seeking an Associate Director of Marketing to spearhead innovative marketing strategies. This hybrid role involves leading a talented team to create and execute data-driven marketing programs aimed at engaging consumers and driving growth. The ideal candidate will have extensive experience in marketing, team leadership, and cross-functional collaboration. Join a forward-thinking company dedicated to transforming the health insurance landscape through technology and consumer-centric strategies. This role offers the opportunity to make a significant impact in a dynamic environment focused on continuous improvement and growth.

Benefits

Unlimited vacation program

Annual performance bonuses

Employee benefits

Qualifications

• 7+ years in marketing with a focus on data-driven programs.
• Proven experience leading teams and collaborating with stakeholders.

Responsibilities

• Lead development of marketing strategies aligned with business goals.
• Cultivate talent and ensure continuous improvement in the marketing team.

Skills

Data-driven marketing

Team leadership

Cross-functional collaboration

Marketing strategy development

Consumer segmentation

Education

Bachelor's degree

4+ years relevant work experience

Job description

Hi, we're Oscar. We're hiring an Associate Director to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

As an Associate Director, Marketing, you will be responsible for leading concepting, execution and measurement for best-in-class marketing strategies that deliver on organizational goals. You will lead a team of experts who drive forward data-driven marketing programs and campaigns to reach target audiences and partners with agencies, as well as internal cross-functional partners on initiatives to drive consumer growth, engagement, and retention.

You will report to a Director, Marketing.

Work Location:

Oscar is a blended work culture where everyone, regardless of work type or location, feels connected to their teammates, our culture and our mission.

This is a hybrid position in our New York City office (in Hudson Square) and you will be expected to come into the office at least two days each week. #LI-Hybrid

Pay Transparency:

The base pay for this role in the states of California, Connecticut, New Jersey, New York, and Washington is: $158,400 - $207,900 per year. The base pay for this role in all other locations is: $142,560 - $187,110 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

Responsibilities

• Lead the cross-functional development of a strategy to support the aligned entity.
• Subject matter expert in their domain, proactively identifying opportunities, aligning their team against key initiatives, and frequently called on to represent marketing in large enterprise initiatives that drive to key goals.
• Partner with internal teams, vendors and agencies to optimize overall strategy, distribution channels, and content creation/deployment.
• Understand consumer segments and make informed recommendations on how to reach them.
• Build enablement strategies for B2B and D2C audiences, and lead supporting materials to empower partner teams with the necessary tools and training to effectively sell and operate.
• Develop a marketing roadmap and structure to support key business goals and ensure future success.
• Lead the research, strategy and execution of full-funnel growth initiatives, continuing to learn and adapt to achieve growth targets in-concert with the brand strategy.
• Drive awareness, engagement and growth for aligned business through comprehensive marketing plans and multichannel go-to-market strategies.
• Define, monitor, and analyze marketing metrics and KPIs to measure performance. Identify areas for optimization and attribution enhancement by working closely with data science campaign reporting and analysis enrichment. Establish a shareout cadence for stakeholders and leaders.
• Cultivates talent within the marketing team and ensures continuous improvement, creates a data driven culture and rewards proactive leadership.
• Compliance with all applicable laws and regulations.
• Other duties as assigned.

Qualifications

• Bachelors degree or 4+ years relevant work experience.
• 7+ years relevant work experience in marketing, including experience with data-driven marketing programs and campaigns.
• 5+ years of experience leading teams of direct and indirect reports.
• 3+ years experience collaborating and influencing cross functional stakeholders at all levels of seniority.

Bonus Points

• Experience working on integrated marketing and advertising campaigns, could include digital, social, broadcast, radio, OOH, direct mail, email and SMS.
• Familiarity with marketing best practices.
• Experience leading expansion and new product launches from a marketing perspective.
• Demonstrated track record of developing and executing successful marketing campaigns that drive lead generation and revenue growth.
• Experience working in high growth environments.
• Experience working in complex regulatory environments.
• Experience working with third-party sales channels as a growth driver.