Associate Director, Marketing Insights & Analytics

Novartis; East Hanover (NJ); On-site; USD 132,000 - 246,000; Full time

Job summary

Join a forward-thinking company as an Associate Director in Marketing Insights & Analytics. This pivotal role involves transforming data into strategic insights that drive impactful marketing decisions. You will collaborate closely with various teams, leveraging advanced analytics to support data-driven decision-making. With a focus on continuous improvement in data governance, you will help shape marketing strategies that align with business needs. If you have a passion for analytics and a commitment to driving growth in the healthcare sector, this opportunity is perfect for you.

Qualifications

• 6+ years in pharmaceutical or healthcare marketing.
• 5+ years in data analytics and market research.

Responsibilities

• Deliver insights for data-driven marketing decisions.
• Collaborate with leadership to refine analyses and recommendations.

Skills

Data Analytics

Marketing Strategy

Problem-Solving

Communication Skills

Leadership

Education

Bachelor’s degree in Life Sciences

MBA or advanced degree

Job description

Associate Director, Marketing Insights & Analytics

Join to apply for the Associate Director, Marketing Insights & Analytics role at Novartis.

Summary

The location for this role is East Hanover, NJ.

About The Role

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the Dir, Marketing Insights & Analytics, this role is crucial in transforming data into strategic insights that drive impactful marketing decisions.

The AD, Marketing Insights & Analytics plays a pivotal role in transforming marketing strategies by bridging insights and capabilities from IDS with business needs. The AD, Marketing Insights & Analytics collaborates closely with the Dir, Marketing Insights & Analytics to conduct analyses and sharpen strategic recommendations, ensuring alignment with organizational goals.

Key Responsibilities

• Deliver integrated insights and analytics to support data-driven decision-making for marketing functions
• Partner with Medical leadership to understand key business challenges and provide actionable recommendations
• Collaborate with the TA leadership/Functional I&A leadership to further refine analyses & sharpen insights / recommendations
• Serve as POC to direct and connect the TA marketing business partners with the relevant IDS capabilities
• Support prioritization of the IDS marketing efforts, in collaboration with IDS leadership for the marketing function, ensuring focus on high-impact opportunities based on inbound marketing requests
• Support connectivity across teams to ensure more integrated insights are generated that elevate creation and implementation of targeted content strategies for customer outreach, ensuring alignment with evolving priorities and market needs
• Support prioritization of IDS efforts for marketing across the many inbound requests

Novartis seeks an individual with extensive experience overseeing data governance operations, with a deep understanding of industry best practices and a proven ability to manage data-related risks, including privacy and security concerns. A commitment to continuous improvement in data governance processes, informed by data insights and industry trends, is essential.

Education

• Bachelor’s degree in Life Sciences, Marketing, Business Administration or a related field; an MBA or advanced degree is strongly preferred

Essential Requirements

• Minimum of 6 years of experience in the pharmaceutical or healthcare industry, with a focus on marketing strategy, data analytics, and insights
• 5+ years of domain expertise in marketing, data analytics, market research, or related strategic analytics and management consulting
• 5+ years of people management experience, with a proven track record in enabling data-driven decision-making at senior leadership levels
• Strong analytical, strategic thinking, and problem-solving skills to analyze complex data and align insights with business priorities
• Excellent communication skills for effective collaboration with leadership and presenting complex insights
• Experience leading cross-functional and matrixed teams, maintaining flexible collaboration to meet strategic objectives
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Compensation and Benefits

The pay range is expected to be between $132,300 and $245,700 annually, with potential adjustments based on market, location, experience, and other factors. The total package may include bonuses, stock units, and other benefits. Details will be provided upon offer.

Why Novartis

Helping people with disease and their families requires more than science. It takes a community of passionate individuals working together to make a difference. Join us to create a brighter future: Learn more.

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EEO Statement

Novartis is an Equal Opportunity Employer and does not discriminate based on race, gender, age, or other protected statuses.

Accessibility & Accommodations

We are committed to providing reasonable accommodations. Contact us at [e-mail] or [phone] with your request, including the job requisition number.