Senior Digital Marketing Technology Specialist

Mammotome; Cincinnati (OH); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Bonus/incentive pay

Medical/dental/vision insurance

401(k)

Paid time off

Job summary

Mammotome in Cincinnati, OH, part of Danaher, seeks a Senior Digital Marketing Technology Specialist to optimize the marketing tech stack, lead Martech initiatives, and enable data-driven decisions across digital marketing, CRM, and analytics.

You will oversee Salesforce, marketing automation, and headless CMS, drive segmentation, lead scoring, and personalization, and partner with developers and agencies to deliver measurable business impact.

Qualifications

• Bachelor's degree in Marketing, Information Systems, Computer Science, or related field, or 5–8+ years in marketing tech.
• Experience with CRM and marketing automation platforms, including Salesforce, Marketo, or comparable solutions.
• Proficiency in JavaScript, HTML, CSS, APIs and headless CMS platforms with ability to lead tech initiatives.
• Advanced GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling and data governance experience.

Responsibilities

• Manage architecture and roadmap of the MarTech ecosystem (Salesforce, marketing automation, headless CMS, analytics).
• Design scalable demand-gen infrastructure with data quality and attribution integrity.
• Implement segmentation, lead scoring, and personalization for campaigns and retention.
• Lead marketing tech initiatives and oversee vendors, developers, and admins.
• Support website tracking, privacy governance, and analytics tools.

Skills

CRM platforms

Marketing automation

JavaScript

HTML/CSS

APIs

GA4

Google Tag Manager

Google Ads

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Marketo

Headless CMS

Adobe Experience Manager

OneTrust

Job description

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Mammotome, one of Danaher's 15+ operating companies, our work saves lives and we are all united by a shared commitment to innovate for tangible impact. You will thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact, innovating at the speed of life. At Mammotome, our expertise and compassion for breast care makes us the indispensable partner to physicians, clinicians and patients. Our drive for developing innovative technology is rivaled only by our compassion for the people we serve, from the clinicians and surgeons who demand consistently precise solutions, to the patients and families seeking peace of mind. When you join our company, you join in the fight against breast cancer. Working at Mammotome means you will have the opportunity to collaborate with a diverse, hardworking, high-performing team committed to improving patient outcomes. As a trusted leader in breast cancer diagnostics, we invite you to join us and support products you can feel passionate about! Learn about the Danaher Business System which makes everything possible.

The Senior Digital Marketing Technology Specialist is responsible for managing and optimizing the marketing technology ecosystem that supports digital marketing, lead generation, customer engagement, and data-driven decision-making. This role oversees marketing automation, CRM, website technologies, analytics, digital advertising, and privacy management platforms to ensure seamless execution and measurable business impact. This position reports to the Senior Manager, Creative Services & Global Brand and is part of the Creative Services division within the greater Marketing team located in Cincinnati, Ohio.

In This Role, You Will Have The Opportunity To

• Manage the architecture and roadmap of the end-to-end MarTech ecosystem, including Salesforce, marketing automation, headless CMS, and analytics platforms.
• Design and optimize scalable demand generation infrastructure, ensuring effective system integration, data quality, lead-routing accuracy, attribution integrity, and end-to-end funnel visibility.
• Implement segmentation, lead scoring, and personalization frameworks to support targeted nurturing campaigns, customer retention, and revenue growth.
• Serve as the technical lead for marketing technology initiatives, including hands-on solution development and oversight of implementation partners, developers and platform administrators.
• Support website security, tracking, analytics, digital governance, Google Tag Manager, Google Ads and privacy management processes.

The Essential Requirements Of The Job Include

• Bachelor's degree in Marketing, Information Systems, Computer Science, or a related field, or, in lieu of a degree, 5 to 8+ years of experience in marketing technology, digital marketing operations, CRM administration, analytics, and website technologies.
• Experience with CRM and marketing automation platforms, including Salesforce, Marketo or comparable enterprise solutions.
• Skills in JavaScript, HTML, CSS, APIs and headless CMS platforms, with the ability to build, customize and troubleshoot solutions while providing technical oversight to development resources.
• Advanced proficiency in GA4, Google Tag Manager, Google Ads, conversion tracking, attribution modeling, performance analytics, data governance and consent management platforms.

It would be a plus if you also possess previous experience in:

• Adobe Experience Manager or other headless CMS platforms.
• Consent management platforms such as OneTrust, Ketch or similar solutions.
• Subject-matter expertise in privacy regulations such as GDPR, CCPA, CAN-SPAM Act and ADA.

Mammotome, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it is a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

The annual salary range for this role is $75,000 to $90,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested and determinable. The amount and availability of any bonus, commission, benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here.

For candidates who are based outside of New York City or who are applying for roles outside of New York City, for more information about conditions of any job offer please click here.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or [e-mail].