A leading global pharmaceutical company located in Boston, MA, is looking for an Associate Director of Influencer Marketing. In this crucial role, you will design and lead an influencer and ambassador program that enhances patient engagement and elevates brand awareness. The ideal candidate has over 5 years of marketing experience, particularly in influencer marketing and demonstrates strong consumer marketing expertise. This role offers a hybrid work model and comprehensive benefits package.
Qualifications
5+ years of experience in marketing managing influencer and celebrity ambassador programs.
Strong understanding of social platforms and creator ecosystems.
Experience with contract negotiation and content governance.
Responsibilities
Develop influencer and ambassador strategies aligned to brand goals.
Manage relationships with influencers and celebrity ambassadors.
Oversee the creative development of influencer-led content.
Skills
Consumer marketing expertise
Project management
Excellent communication skills
Influencer relationship management
Education
BS/BA degree, MS/MBA preferred
Tools
Analytics tools
Social media platforms
Job description
A leading global pharmaceutical company located in Boston, MA, is looking for an Associate Director of Influencer Marketing. In this crucial role, you will design and lead an influencer and ambassador program that enhances patient engagement and elevates brand awareness. The ideal candidate has over 5 years of marketing experience, particularly in influencer marketing and demonstrates strong consumer marketing expertise. This role offers a hybrid work model and comprehensive benefits package.