Influencer Marketing Leader - Wellness & Community Growth

GNC; Pittsburgh (Allegheny County); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401K program with company match

30% employee merchandise discount

Job summary

A leading health and wellness company in Pittsburgh is seeking a Manager, Influencer. This full-time role involves leading the influencer marketing strategy, managing both internal teams and external agencies, and executing multi-channel campaigns. Ideal candidates will have 5–7 years of relevant experience, a deep understanding of social media platforms, and strong leadership skills. This position offers a competitive salary and comprehensive benefits including medical, dental, and 401K with company match.

Qualifications

• 5–7 years of experience in influencer marketing or ambassador management.
• Proven track record managing multi-tiered influencer campaigns.
• Deep knowledge of TikTok, Instagram, and YouTube.

Responsibilities

• Lead the strategy and growth of GNC's influencer ecosystem.
• Manage internal team and external agency partners.
• Own quarterly planning, budgeting, and forecasting.

Skills

Influencer marketing

Team management

Project management

Analytical skills

Communication skills

Tools

CreatorIQ

Aspire

TikTok Creator Marketplace

Job description

A leading health and wellness company in Pittsburgh is seeking a Manager, Influencer. This full-time role involves leading the influencer marketing strategy, managing both internal teams and external agencies, and executing multi-channel campaigns. Ideal candidates will have 5–7 years of relevant experience, a deep understanding of social media platforms, and strong leadership skills. This position offers a competitive salary and comprehensive benefits including medical, dental, and 401K with company match.