Associate Director, HCP Precision Marketing

BioSpace; Morristown (NJ); On-site; USD 150,000 - 190,000; Full time

Job summary

Sanofi in Morristown, NJ seeks an Associate Director of HCP Precision Marketing to drive campaigns, messaging, and integrated strategy for vaccines. This role collaborates with cross-functional teams and leads precision audience activation across channels.

You will oversee omni-channel content, manage agencies, and apply GenAI-powered materials to optimize engagement and outcomes, with a focus on measurable KPIs and lifecycle marketing.

Qualifications

• Bachelor's degree required.
• 5+ years in healthcare, pharmaceutical, or life sciences industry.
• Proven track record delivering measurable business results through segmentation and content strategy.
• MBA or advanced degree preferred.
• Experience with pharmaceutical product launches and lifecycle management preferred.

Responsibilities

• Manage development and execution of HCP branded and unbranded campaigns.
• Lead omni-channel marketing including digital, social, and influencer activations.
• Coordinate agencies to produce strategy deliverables on time and within budget.
• Collaborate with research and analytics teams to define audience segments and insights.
• Track KPIs and optimize targeting, messaging, and channel mix.
• Develop integrated marketing brand plans translating brand strategy into precision audience plans.
• Develop GenAI-powered content materials to support activation.

Job description

Sanofi in Morristown, NJ seeks an Associate Director of HCP Precision Marketing to drive campaigns, messaging, and integrated strategy for vaccines. This role collaborates with cross-functional teams and leads precision audience activation across channels.

You will oversee omni-channel content, manage agencies, and apply GenAI-powered materials to optimize engagement and outcomes, with a focus on measurable KPIs and lifecycle marketing.