Senior HCP Precision Marketing Leader — RSV Franchise

Sanofi; Morristown (NJ); In loco; USD 149.000 - 215.000; Tempo pieno

Descrizione del lavoro

Sanofi is seeking an Associate Director of HCP Precision Marketing for the RSV Franchise in Morristown, NJ. You will drive precision audience strategies, messaging, and activation across omni-channel campaigns, collaborating with cross-functional teams to shape global vaccination initiatives.

The role focuses on developing integrated marketing plans, leveraging AI-driven insights and GenAI content to optimize engagement with healthcare professionals and stakeholders.

Competenze

• Bachelor's degree required.
• 5+ years in healthcare, pharmaceutical, or life sciences industry.
• Proven track record delivering measurable results through segmentation and content strategy.

Mansioni

• Manage development and execution of HCP campaigns, with MLR review and precision targeting.
• Lead omni-channel marketing content across digital, social, and websites.
• Coordinate agencies to deliver on strategy, on time and within budget.
• Leverage market research insights to define high-value audience segments.
• Translate brand strategy into precision audience plans and content architecture.
• Track KPIs and optimize messaging, channel mix, and sequencing.

Conoscenze

HCP marketing

Campaign management

Cross-functional collaboration

Formazione

Bachelor's degree

MBA or advanced degree

Descrizione del lavoro

Sanofi is seeking an Associate Director of HCP Precision Marketing for the RSV Franchise in Morristown, NJ. You will drive precision audience strategies, messaging, and activation across omni-channel campaigns, collaborating with cross-functional teams to shape global vaccination initiatives.

The role focuses on developing integrated marketing plans, leveraging AI-driven insights and GenAI content to optimize engagement with healthcare professionals and stakeholders.