Regional Events Marketing Manager: On-site & Strategy

KPMG LLP; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

KPMG LLP is seeking a Manager, Events Marketing to lead regional event initiatives within the Clients and Markets organization. You will direct regional event plans, manage budgets, coordinate on-site logistics, and drive multi-channel campaigns to optimize registrations and attendance.

With a minimum of five years in event marketing, you will oversee speaker selection, content alignment, and KPI reporting, collaborating with strategy teams and local vendors while traveling within the region as

Qualifications

• Minimum five years of experience in event marketing or field marketing.
• Strong financial acumen with experience budgeting for events.
• Experience coordinating with strategy teams and vendors.

Responsibilities

• Direct the execution of the regional event marketing plan; oversee the planning and execution of all local marketing events within the region, supervising junior team members.
• Lead and manage comprehensive marketing plans for events, including promotional strategies, asset development, and multi-channel campaigns to drive registrations and attendance.
• Oversee speaker selection and content alignment for local events, ensuring message relevance and alignment to growth objectives while maintaining brand consistency.
• Provide on-site support for local events and serve as the primary marketing contact, coordinating with the Events & Meetings team to align logistics with goals.
• Compile regional KPI and ROI data to report to the Events Marketing Leader and provide insights to optimize future strategies.

Skills

Event marketing

Budget management

On-site coordination

Webcast production

Virtual events platforms

Travel readiness

Education

Bachelor's degree in Marketing/Business

Job description

KPMG LLP is seeking a Manager, Events Marketing to lead regional event initiatives within the Clients and Markets organization. You will direct regional event plans, manage budgets, coordinate on-site logistics, and drive multi-channel campaigns to optimize registrations and attendance.

With a minimum of five years in event marketing, you will oversee speaker selection, content alignment, and KPI reporting, collaborating with strategy teams and local vendors while traveling within the region as