Associate Director, Enrollment Analytics & Systems

Stetson-University; Town of Florida (NY); On-site; USD 105,000 - 150,000; Full time

Job summary

Stetson University College of Law seeks an Associate Director of Enrollment Systems and Research to lead admissions data, systems, and analytics. The role oversees data integration across Unite and Ellucian Banner, dashboards, and reporting to support recruitment and retention goals.

Responsibilities include forecasting, predictive analytics, and managing CRM-driven communications with HubSpot. Collaboration with admissions, IT, and external vendors is essential to optimize enrollment and

Qualifications

• Bachelor’s degree required; Master’s degree strongly preferred in related fields.
• 3–5 years in higher education environment preferred.
• Marketing or data research experience in higher education preferred.
• Experience with HubSpot or similar CRM for planning and program review.

Responsibilities

• Lead admissions and enrollment data strategy including reporting, forecasting, and predictive modeling.
• Oversee recruitment communications and inbound marketing operations.
• Serve as functional lead for CRM and marketing platforms (Unite, HubSpot).
• Guide CRM tool use for communications; evaluate ROI and web analytics.
• Perform admissions and enrollment reporting and develop dashboards and KPIs.
• Act as liaison with web team and external vendors for marketing analysis and system optimization.
• Integrate data across systems (Unite, Ellucian Banner) and manage data imports/exports.
• Extract and synthesize data to support recruitment, enrollment, and institutional decisions.

Skills

Microsoft Office

Excel advanced (Pivot)

SQL Server

Statistical packages (SPSS/SAS/R)

CRM platforms (HubSpot)

Web content management

Education

Bachelor’s degree

Master’s degree preferred

Tools

Ellucian Banner

Unite

HubSpot

ARGOS

SAS/R/SPSS

Job description

Stetson University College of Law seeks an Associate Director of Enrollment Systems and Research to lead admissions data, systems, and analytics. The role oversees data integration across Unite and Ellucian Banner, dashboards, and reporting to support recruitment and retention goals.

Responsibilities include forecasting, predictive analytics, and managing CRM-driven communications with HubSpot. Collaboration with admissions, IT, and external vendors is essential to optimize enrollment and