Enrollment Analytics & Systems Director

Stetson University

Town of Florida (NY)

On-site

USD 65,000 - 90,000

Full time

14 days+

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Job summary

Stetson University College of Law seeks an Associate Director of Enrollment Systems and Research to lead admissions data, systems, and analytics in support of recruitment, enrollment, and retention goals. This role oversees reporting, institutional research, and CRM-driven communications while serving as the lead for admissions systems and data infrastructure.

The position partners with admissions staff, institutional partners, and external vendors to advance data-informed decision-making,

Qualifications

Bachelor’s degree required; Master’s strongly preferred in higher education administration, statistics, planning, or research.
3–5 years of work in a higher education environment strongly preferred.
Marketing or data research experience in higher education strongly preferred.
Three to five years of experience in marketing, working with HubSpot or a similar CRM platform, assisting with strategic planning and program review processes.
Quantitative research or data analysis is required.
Marketing research experience preferred.

Responsibilities

Lead admissions and enrollment data strategy, including reporting, yield analysis, forecasting, and predictive modeling to support recruitment, enrollment, and retention goals.
Oversee recruitment communications and inbound marketing operations, ensuring effective coordination of digital and print messaging aligned with the admissions communication plan and calendar.
Serve as functional lead for CRM and marketing platforms (Unite and HubSpot), including workflow design, audience segmentation, content management, and campaign execution.
Guide recruitment staff in the effective use of CRM tools for scheduled and ad hoc communications; evaluate campaign performance, ROI, and web analytics to optimize recruitment outcomes.
Perform admissions and enrollment reporting and analysis; develop and maintain dashboards and key performance indicators to support strategic enrollment management.
Act as liaison between Admissions, the College of Law web team, and external vendors/consultants to support marketing analysis, recruitment strategy, and system optimization.
Utilize and integrate multiple enterprise systems and tools—including Ellucian Banner, Unite, HubSpot, ARGOS (Data Block Designer), and statistical analysis software to support enrollment management initiatives.
Oversee data integration between the College of Law application system (Unite) and the University’s student information system (Ellucian Banner), including managing data imports and exports, reconciliation and validation processes, ensuring data accuracy and integrity, resolving discrepancies, troubleshooting issues, and participating in system upgrades and testing in collaboration with IT partners.
Extract, analyze, and synthesize data from multiple sources to support student recruitment, enrollment, retention, and institutional decision-making.
Collect, maintain, and disseminate statistical data and reports related to enrollment, matriculation, demographics, student success indicators, benchmarking, and institutional effectiveness.
Lead institutional research functions for the College of Law, supporting planning, assessment, budgeting, accreditation, and strategic initiatives. Serve as the liaison to the University’s Office of Institutional Research.
Conduct descriptive and multivariate analyses using statistical tools such as SAS, R, SPSS, etc.
Prepare and submit institutional survey responses and reporting, including ABA and U.S. News & World Report data.
Provide senior leadership with enrollment and bar examination analyses, including reporting for the Dean Vice Dean, and Associate Dean of Academic Affairs.
Facilitate annual reporting of strategic goals, metrics, and outcomes for College of Law leadership.
Proactively identify emerging data needs and respond to internal and external ad hoc reporting requests.
Use institutional data, peer benchmarks, and best practices to advise administrators and support continuous improvement initiatives.
Foster collaborative working relationships across departments and contribute to a positive, team-oriented work environment.
Perform other duties as assigned.
Lifting occasionally up to 25lbs.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.