Associate Director, Engagement Strategy

Interpublic; United States; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Omnicom Group’s Olixir agency seeks an Associate Director of Engagement Strategy to craft innovative healthcare plans, driving integrated brand experiences and turning insights into actionable customer journeys for key accounts.

You will lead workshops, mentor junior strategists, present to clients, and collaborate with account management, planning, media, and creative teams. This in-office role requires strong presentation skills and a passion for connecting strategy with creative execution.

Qualifications

• Bachelor's degree in Marketing or related major, with 4+ years of Healthcare marketing.
• Strong MS Office skills, especially PowerPoint, Word, and Excel.
• Excellent written and verbal communication, capable in high-pressure pitches.
• Active listening and collaborative style; able to work through conflicts.
• Experience running workshops on Zoom using Stormz, Miro, or Mural.
• Ability to mentor junior team members.

Responsibilities

• Oversee day-to-day activity on assigned accounts, create project briefs.
• Collaborate with account management, strategic planning, media, and creative counterparts.
• Synthesize insights into actionable plans to drive brand goals.
• Present ideas to clients and support senior team on new business pitches.
• Mentor junior engagement strategists and drive results.

Skills

Healthcare marketing

Workshop facilitation

Strategic thinking

Team mentoring

Storytelling/presentation

Education

Bachelor's degree in Marketing or related field

Tools

PowerPoint

Word

Excel

Stormz

Miro

Mural

Job description

Agency: Olixir

Job Function: Strategy and Planning

Job Subfunction: Strategy

About the Job

Crafts innovative plans for healthcare clients as an Associate Director of Engagement Strategy, driving value through dynamic brand experiences that resonate with targets.

You’ll dive deep into foundational strategy elements, leveraging research and insights to develop customer journeys and activation points.

Collaborating with diverse experts, you will distill complex ideas into actionable plans, showcasing how all channels and platforms unite to bring the brand promise to life.

With a creative and flexible approach, you’ll facilitate workshops, develop engagement ecosystems, and drive project briefs that spark meaningful connections.

A Day in the Life

Oversee day-to-day activity on assigned accounts, creating project briefs, and collaborating with larger brand teams to examine and recommend engagement strategies.

Develop collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients.

Synthesize insights into actionable plans to drive brand goals, marrying strategic and creative aptitude to create meaningful engagement strategies.

Provide insights into the value and limitations of on and offline channels.

Serve as a key engagement team member on the brand team, ensuring quality strategic and creative products, and lead accounts with limited supervision.

Present ideas to clients, support senior team members on new business pitches, and mentor junior-level engagement strategists.

Work closely with all stakeholders, agency-wide, to drive results and growth.

What You Will Need

• Bachelor's degree in Marketing or related major (preferred), with 4+ years of experience in Healthcare marketing.
• In-depth knowledge of Microsoft Office, particularly PowerPoint, Word, and Excel, with the ability to build complex stories and presentations.
• Extremely strong written and verbal communication skills, with the ability to present in high-pressure situations, including new business pitches.
• Good active listening skills, with a collaborative working style, and ability to work constructively through conflicts.
• Proficiency in brainstorming software such as Stormz, Miro, and/or Mural, and ability to independently run workshops on online collaboration platforms like Zoom.
• Ability to guide junior team members through new projects, and prioritize their learning and development.
• $120,000 to $160,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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