Senior Engagement Strategist

Interpublic; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Area23, part of Interpublic, seeks a Senior Engagement Strategist in New York for healthcare clients. You will develop innovative engagement plans, synthesize insights, and guide cross-functional teams to deliver data-driven strategies and campaigns.

You’ll draft deliverables like workshops, personas, customer journeys, and POVs, and become a SuiteCX expert to shape audience journeys. Excellent written and verbal communication are essential.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years of healthcare experience.
• Exceptional skills in Microsoft Office; ability to build PowerPoint decks and utilize Word/Excel.
• Strong written and verbal communication; ability to collaborate with cross-functional teams.
• Familiarity with brainstorming software (Stormz, Miro, Mural) and experience running workshops on Zoom.

Responsibilities

• Develop innovative engagement plans for healthcare clients leveraging insights and creativity.
• Collaborate with cross-functional teams to design engagement ecosystems, content strategies, and project briefs.
• Synthesize insights to create actionable plans driving business outcomes and brand growth.
• Conduct customer research (insight mining, literature reviews, behavior research) to inform strategic recommendations.
• Draft deliverables: workshop presentations, personas, customer journeys, POVs on marketing trends and industry insights.
• Become an expert in customer journey software (SuiteCX) to craft data-driven personas and journeys.

Skills

Communication skills

Collaboration

Analytical thinking

Education

Bachelor's degree in Marketing or related field

3+ years healthcare experience

Tools

SuiteCX

Microsoft Office

PowerPoint

Word

Excel

Zoom

Stormz

Miro

Mural

Job description

## Senior Engagement StrategistApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R16212**Agency:**Area23 **Job Function:**Strategy and Planning **Job Subfunction:**Strategy**Job Description:**ABOUT THE JOBAs a Senior Engagement Strategist, you'll develop innovative engagement plans that deliver value to healthcare clients and their audiences, leveraging research, insights, and creative thinking . You'll collaborate with cross-functional teams to design engagement ecosystems, content strategies, and project briefs that drive business results and propel brand growth.A DAY IN THE LIFEDevelop collaborative relationships with cross-functional teams to drive brand goals and deliver impactful engagement strategies.Synthesize insights from various sources into actionable plans that drive business outcomes.Provide expert insights into the value and limitations of online and offline channels, informing engagement strategies that deliver results.Conduct customer research, including insight mining, literature reviews, and behavior research, to develop preliminary findings and inform strategic recommendations.Develop and draft key deliverables, including workshop presentations, personas, customer journeys, and points of view (POVs) on marketing trends and industry insights.Become an expert in customer journey software, such as SuiteCX, and apply this knowledge to develop data-driven customer personas and journeys.WHAT YOU WILL NEEDBachelor's degree in Marketing or related field (preferred), with 3+ years of experience in healthcare.In-depth knowledge of Microsoft Office, with exceptional skills in building PowerPoint decks, and utilizing Word, Excel, and PowerPoint.Strong written and verbal communication skills, with the ability to actively listen, collaborate, and work effectively with cross-functional teams.Familiarity with brainstorming software, such as Stormz, Miro, and Mural, and experience running workshops on online collaboration platforms, such as Zoom.High levels of accountability, integrity, and a willingness to work constructively through conflicts.$80,000-$110,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.