VP, Director, Engagement Strategy

AREA 23; New York (NY); On-site; USD 160,000 - 230,000; Full time

Job summary

Area23 is seeking a VP Director of Engagement Strategy to lead engagement initiatives, grow accounts, and guide cross-functional teams toward measurable outcomes.

You will mentor junior strategists, facilitate workshops, and develop tactical plans that align with brand goals and client needs. This role emphasizes leadership, strategic insight, and delivering high-quality engagement deliverables across channels.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 9+ years healthcare marketing experience required.
• Proficiency in Microsoft Office with ability to create complex presentations.
• Experience with brainstorming software Stormz, Miro, Mural and Zoom.
• Exceptional written and verbal communication, able to present under pressure.
• Strong active listening, collaborative working style with ability to influence others.
• Experience leading teams to make informed decisions and manage multiple accounts.
• Strong problem-solving skills and adapting to changing priorities.

Responsibilities

• Oversee assigned accounts, ensuring quality engagement deliverables and strategic recommendations.
• Interface with senior clients and Account leadership on ongoing and new business opportunities.
• Mentor junior-level engagement strategists and foster career development.
• Synthesize insights into actionable plans to drive brand goals.
• Collaborate with cross-functional teams to provide strategic guidance.
• Provide insights on on- and offline channels and assess value and limitations.
• Lead engagement strategy deliverables on new business pitches to clients.
• Direct accounts on opportunities, ensuring quality strategic and creative output.
• Drive business outcomes by delivering high-quality engagement strategies and recommendations.

Skills

Executive communication

Active listening

Team leadership

Influence

Strategic thinking

Workshop facilitation

Education

Bachelor's degree in Marketing or related field

Tools

Stormz

Miro

Mural

Zoom

Job description

Agency

Area23

Job Function

Strategy and Planning

Job Subfunction

Strategy

Job Description

ABOUT THE JOB

As a VP Director of Engagement Strategy, you will be a strategic leader who spearheads engagement initiatives, cultivating account growth and driving business success. You'll collaborate with cross-functional teams, facilitate workshops, and develop tactical plans that drive results, leveraging your deep understanding of engagement strategy deliverables. As a departmental leader, you will mentor junior talent, advocate for engagement strategy, and ensure seamless project execution. By inspiring teams and influencing strategic decisions, you'll drive business outcomes and agency growth.

A DAY IN THE LIFE

• Oversee assigned accounts, ensuring quality engagement deliverables and strategic recommendations.
• Interface independently with senior clients and Account leadership on existing and new business opportunities.
• Manage and mentor junior-level engagement strategists, fostering career development.
• Synthesize insights into actionable plans to drive brand goals, developing impactful engagement strategies.
• Build positive relationships with cross-functional teams (account management, strategic planning, media, creative) and partner with senior marketing clients to provide strategic guidance.
• Provide insights on on- and offline channels, evaluating value and limitations.
• Lead engagement strategy deliverables on new business pitches, presenting to clients and evangelizing engagement strategy's value.
• Direct accounts on opportunities, ensuring strategic and creative product quality, and collaborating with larger brand teams.
• Drive business outcomes by delivering high-quality engagement strategies and recommendations.

What You Will Need

• Bachelor's degree in Marketing or related field.
• 9+ years of healthcare marketing experience.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) with ability to create complex presentations.
• Experience with brainstorming software (Stormz, Miro, Mural) and online collaboration platforms (Zoom).
• Exceptional written and verbal communication skills, with ability to present in high-pressure situations.
• Strong active listening skills, with a collaborative and constructive working style, and proven ability to influence others.
• Experience leading teams to make informed decisions, with the ability to balance multiple accounts and prioritize tasks.
• Strong problem-solving skills with ability to navigate changing priorities.

$160,000 - $230,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$160,000 - $230,000