Associate Director, Digital Engagement Ops (Hybrid)

Merck & Co.; North Wales (Montgomery County); Hybride; USD 142 000 - 224 000; Plein temps

Résumé du poste

Merck & Co. is seeking an Associate Director, Digital Engagement Operations to manage day-to-day web property operations across US markets, turning brand priorities into actionable delivery plans and roadmaps.

The role coordinates with marketing, IT, UX, content publishing, analytics, legal, and external agencies to ensure compliant, high-quality, AI-discoverable experiences at scale. Hybrid work in the U.S. is expected.

Qualifications

• Bachelor's degree in marketing, business, digital communications, information technology, or a related field.
• Minimum of 5 years of progressive experience in digital marketing operations, web channel delivery, digital project/product management, or digital agency account management.
• Execution leadership in managing complex web operations and content lifecycles across multiple brand properties.
• Planning and prioritization translating brand briefs into operational requirements and release plans.
• Experience facilitating cross-functional delivery teams across commercial marketing, IT, development, UX/design, analytics, and regulatory stakeholders.
• Knowledge of CMS, web analytics, WCAG, AI discoverability, QA practices.

Responsabilités

• Manage day-to-day website operations and releases for healthcare professional, consumer, and business web properties.
• Turn brand strategies and digital guidelines into delivery requirements, release schedules, and execution plans.
• Maintain channel backlogs and roadmaps ensuring launch readiness and QA; oversee maintenance and defect resolution.
• Balance speed, stability, compliance, and user experience; recommend paths and execute decisions.
• Maintain status reports, dashboards, milestone tracking, and dependency logs.
• Elevate resource bottlenecks, conflicting priorities, technical hurdles, policy questions, and trade-offs.
• Continuously improve workflows to increase delivery speed, quality, and predictability.
• Facilitate adherence to metadata, taxonomy, content, accessibility, privacy standards; support governance and regulatory requirements.
• Collaborate with marketing strategy, brand, commercial ops, and customer engagement to translate objectives into web plans.
• Serve as day-to-day operational contact across commercial, creative/UX, publishing, development, and review teams.
• Lead alignment meetings, identify dependencies, remove blockers, and prepare escalation briefs.
• Coordinate enhancements, content clarity revisions, and search/discoverability improvements; support pilot testing and data-driven decisions.
• Foster operational discipline, clear communication, accountability, and cross-functional partnership; share templates and playbooks.

Connaissances

Account Management

Business Integrations

Content Management Systems

Cross-Functional Teamwork

Customer Engagement

Delivery Management

Digital Marketing

Digital Publications

Direct Marketing

Enterprise Content Management

Information Technology

Innovation

Life Sciences Industry

Search Engine Marketing

Strategic Thinking

Web Accessibility

Website Operations

Website Optimization

Formation

Bachelor's degree in marketing, business, digital communications, information technology, or a related field

Description du poste

Merck & Co. is seeking an Associate Director, Digital Engagement Operations to manage day-to-day web property operations across US markets, turning brand priorities into actionable delivery plans and roadmaps.

The role coordinates with marketing, IT, UX, content publishing, analytics, legal, and external agencies to ensure compliant, high-quality, AI-discoverable experiences at scale. Hybrid work in the U.S. is expected.