Strategic Media Planner - Senior Associate

Hearts & Science; New York (NY); On-site; USD 45,000 - 75,000; Full time

Job summary

Hearts & Science in New York seeks a Senior Associate to craft and recommend the most effective media plan to meet client goals. A day-to-day steward on assigned brands, you will develop deep knowledge of clients’ business and ensure media requirements are executed accurately and on time.

The role requires expertise across offline and digital media, strong organizational and presentation skills, and the ability to collaborate within a team.

Qualifications

• 1+ year of experience with offline and digital media planning
• A solid understanding of all media types including Broadcast, Print, Outdoor and Digital
• Strong task management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills
• Strong organizational skills
• Excellent skills in MS Office (Excel, Word, PowerPoint)
• Basic knowledge of 3rd Party AdServing
• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

• Participate in an audience-first strategic planning philosophy
• Seek a consumer-centric view in all strategic thinking
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
• Provide point-of-view on various offerings in the marketplace
• Participate in brainstorming sessions
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Investigate creative, innovative approaches to strategically reach the target consumer
• Analyze competitive activity in the marketplace
• Execute the media plan
• Recommend optimizations after reviewing the campaign results
• Generate tactical alternatives based on client needs and requests
• Measure media performance to determine objective attainment
• Respond to client media-related issues and resolve problems
• Ensure good working relationships with internal, client and creative teams
• Study demographic data and consumer profiles to identify desired target audiences
• Meet with media sales reps and industry representatives regularly to pursue ideas aligned with client business
• Have a complete grasp on budgets and revenues $45,000-$75,000

Skills

Offline media planning

Digital media planning

Broadcast

Print

Outdoor

Media types

Task management

Interpersonal communication

Team collaboration

Presentation skills

Organizational skills

MS Office

3rd Party AdServing

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Media billing tools

Tools

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Job description

Hearts & Science in New York seeks a Senior Associate to craft and recommend the most effective media plan to meet client goals. A day-to-day steward on assigned brands, you will develop deep knowledge of clients’ business and ensure media requirements are executed accurately and on time.

The role requires expertise across offline and digital media, strong organizational and presentation skills, and the ability to collaborate within a team.