Associate Director, Content Strategy & Partnerships

Razorfish, Inc.; Miami, Northern (FL, KY); Hybrid; USD 97,000 - 133,000; Full time

Benefits offered by this job

Paid family care

Adoption & fertility support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Flexible time off

Matching gifts

Flexible work arrangements

Work Your World program

Employee resource groups

Job summary

Razorfish, Inc. in Miami seeks an Associate Director, Content to lead branded content partnerships across media, creative, and culture, driving business impact for clients.

You will manage a cross-functional team, coordinate with partners, clients, and internal groups from concept to activation, ensuring strategic direction becomes actionable programs. The ideal candidate brings 5+ years in branded content or integrated marketing, strong leadership, and a knack for translating data into

Qualifications

• 5+ years of experience in branded content, content partnerships, media investment, integrated marketing, entertainment marketing, or a related field; agency experience strongly preferred.
• Demonstrated experience leading custom content or integrated media programs from development through activation and measurement.
• Strong understanding of the evolving media landscape and consumer, cultural, social, and entertainment trends, with an eye toward emerging opportunities for brands.

Responsibilities

• Drive the day-to-day development and activation of branded custom content programs, helping translate strategic direction into executable plans and coordinating work across partners, clients, and internal teams.
• Manage marketplace engagement for custom content programs, including partner outreach, media plan proposal evaluation, iterative refinements, tactical recommendations, and negotiations. Provide strategic and creative POV across concepts, talent, production, content development, and stakeholder approvals.
• Lead cross-functional execution across clients, partners, investment, creative, production, analytics, and legal/business affairs.
• Oversee paid media activation and measurement, including launch readiness, delivery, optimization, reporting, and program wraps.
• Drive program governance across timelines, budgets, approvals, dependencies, and deliverables; anticipate risks, develop solutions, and elevate when appropriate.
• Serve as a senior day-to-day client and partner lead, presenting recommendations, facilitating decisions, and maintaining alignment across stakeholders.
• Direct and develop Manager/Supervisor-level team members through clear priorities, coaching, feedback, and quality control.
• Contribute to ideation, marketplace intelligence, partner evaluation, and new approaches that strengthen client programs and agency’s content offering.

Skills

Branded content

Content partnerships

Media investment

Integrated marketing

Entertainment marketing

Agency experience

Client leadership

Stakeholder management

Cross-functional leadership

Project management

Analytics

Negotiation

Microsoft Office

Copilot

Tools

PowerPoint

Excel

Copilot

Job description

Razorfish, Inc. in Miami seeks an Associate Director, Content to lead branded content partnerships across media, creative, and culture, driving business impact for clients.

You will manage a cross-functional team, coordinate with partners, clients, and internal groups from concept to activation, ensuring strategic direction becomes actionable programs. The ideal candidate brings 5+ years in branded content or integrated marketing, strong leadership, and a knack for translating data into