Associate Director, CRM Producer

Publicis Groupe Holdings B.V; San Francisco (CA); On-site; USD 112,000 - 180,000; Full time

Benefits offered by this job

Family care 12 weeks+

Adoption and fertility assistance

Pet adoption assistance

Employee Assistance Program

Tuition assistance

Paid time off including holidays

Matching gifts

Flexible working arrangements

Work Your World program

Employee resource groups

Job summary

Razorfish, part of Publicis Groupe, seeks an Associate Director of Program Management to lead CRM and email marketing initiatives. You will bridge Customer Engagement, Business Strategy, Technology, Big Data, and Content, guiding small-to-medium engagements across client teams with emphasis on flawless delivery and performance optimization.

You will balance client drivers with time, scope, quality, and risk, fostering collaboration and maintaining high standards within a hybrid 4-days/week

Qualifications

• 7+ years of project management experience in marketing technology, CRM, or digital agencies.
• CRM experience is mandatory.
• Experience with Salesforce Marketing Cloud.
• Experience working with development teams.
• Expertise in email development methodologies and best practices.
• Ability to craft and define a project plan based on assumptions, with complex scenario planning.
• Proficient with PM tools like Smartsheet and Workfront.
• Excellent communication skills with clients.
• Strong systems thinking, conflict resolution, and negotiation abilities.

Responsibilities

• Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
• Oversee the development, QA, testing, and deployment of email campaigns including segmentation, targeting, personalization, and journey orchestration.
• Collaborate with analytics teams to conduct A/B and multivariate testing and implement optimization strategies.
• Serve as the primary client contact for day-to-day execution and translate goals into clear project plans and compelling email experiences.

Skills

CRM experience

Experience with dev teams

Email development

Project planning

Communication

Systems thinking

Negotiation

Lead through ambiguity

A/B and multivariate testing

Tools

Salesforce Marketing Cloud

Smartsheet

Workfront

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

We are seeking an Associate Director of Program Management to join our team! This role acts as an operational leader for our CRM and email marketing initiatives, bridging the gap between Customer Engagement, Business Strategy, Technology, Big Data, and Content. You will lead small-to-medium engagements with growing complexity across multiple client teams. You will be deeply involved in both day-to-day execution and high-level coordination, ensuring that email campaigns are delivered flawlessly while optimizing for performance.

An Associate Director of Program Management at Razorfish is equal parts planning guru, problem solver, strategic thinker, and client relationship builder. You know how to balance client drivers with the realities of time, scope, quality, and risk. You are key to building a positive team environment, fostering collaboration, and maintaining high performance standards

PLEASE NOTE: Preference will be given to candidates who are local to the San Fran, Miami, Chicago, Detroit, Atlanta, or metros and willing to commit to a hybrid schedule of 4 days/week on average. Highly qualified candidates living in other markets may also be considered.

• Ability to work on PST time.

Responsibilities

• Coordinate requirements across Product Marketing, Creative, Data and Analytics teams to ensure a clear campaign vision and seamless execution.
• Oversee the development, QA, testing, and deployment of email campaigns. This includes managing the workflow for segmentation, targeting, personalization, and journey orchestration.
• Collaborate with analytics teams to conduct A/B and multivariate testing, ensuring we are constantly troubleshooting issues and implementing optimization strategies to drive conversion.
• Serve as the primary point of contact for the client on day-to-day execution, translating complex marketing goals into clear project plans and compelling email experiences.

Qualifications

• 7+ years of project management experience, specifically within marketing technology, CRM, or digital agencies.
• CRM Experience MUST have
• Experience working with development teams
• Experience with Salesforce Marketing cloud systems
• Demonstrated expertise in email development methodologies and best practices.
• Ability to craft and define a project plan based on assumptions, requiring complex scenario planning ahead of project kickoff.
• Advanced experience with project management tools (Smartsheet and Workfront preferred)
• Excellent communication skills with proven comfort and experience delivering daily project updates directly to clients.
• Effective systems thinking, conflict resolution, and negotiation skills. You must be able to identify interconnectivity across multiple streams of work and lead teams through ambiguity.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $112,290.00 - USD $179,712.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.