Associate Director, Creative Strategy & Insights

Global Sports Jobs Limited; New York (NY); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Professional development

Generous time off

Parental leave

401k plan

Healthcare

Ancillary benefits

Commuter benefits

Job summary

THE·TEAM seeks an Associate Director, Creative Strategy who can unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive client impact across social, creator, and brand projects.

Based in a global marketing and talent management environment, you will collaborate with insights, analytics, account, and creative teams to shape strategic upfronts, creator strategy, and briefs, while strengthening client relationships and new business

Qualifications

• 4–6 years of experience in brand, social, digital strategy, or comms strategy.
• Agency experience with national/global brands, especially in tech or QSR.
• Innate curiosity, proactiveness, and the ability to think creatively when planning strategy.
• Natural ability to spot emerging creators and trends before they break.
• Ability to develop creative strategic solutions that address the client's business challenges and goals.
• Exceptional communication skills, both orally and in writing, with superior interpersonal skills and the ability to create rapport with people.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• AI fluency, including comfort using AI-powered tools to enhance strategic work streams such as research synthesis, insight development, brainstorming, and presentation development.

Responsibilities

• Lead the distillation of key information from consumer, category, culture, and company sources into actionable insights and a clear, compelling point of view for substantial client projects, working collaboratively with the insights and analytics, account, and creative teams.
• Develop briefs spanning multiple disciplines, including social, creator, project, and brand briefs.
• Contribute to new business response development, including preparation and delivery of pitches with a focus on the strategic upfront and creative set-up, and support the onboarding of new business wins.
• Proactively drive client business growth by anticipating trends and cultural shifts, bringing forward actionable insights and ideas, and evolving brand and communications strategy to strengthen positioning and align with business and campaign goals.
• Develop ideas that push the envelope and present them with confidence and intelligence to sell great work internally and to clients.
• Stay involved after the briefing process to guide creative ideation and concepts throughout, ensuring breakthrough work that drives clients' businesses forward.
• Understand the landscape for the client business and sector, as well as the industry contexts for their investments, brand values, direction, and big picture objectives.
• Monitor ongoing creative trends across categories and industries, with a concentration in sports, entertainment, lifestyle, and culture, to offer relevant creative recommendations.
• Lead high-level, long-term creator strategy and vision, including campaign planning and creator archetype and tier identification.
• Champion a collaborative approach, helping the agency work more closely with clients and encouraging the team to build relationships with account handlers.

Skills

Brand strategy

Social strategy

Creative leadership

Agency experience

Trend forecasting

Communication skills

AI fluency

Cross-functional collaboration

Job description

THE·TEAM seeks an Associate Director, Creative Strategy who can unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive client impact across social, creator, and brand projects.

Based in a global marketing and talent management environment, you will collaborate with insights, analytics, account, and creative teams to shape strategic upfronts, creator strategy, and briefs, while strengthening client relationships and new business