Associate Director, Creative Strategy & Planning (Advertising)

Global Sports Jobs Limited; New York (NY); Ibrido; USD 110.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Professional development

Generous time off

Parental leave

401k plan

Healthcare

Ancillary benefits

Commuter benefits

Descrizione del lavoro

THE·TEAM seeks an Associate Director, Creative Strategy who can unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive client impact across social, creator, and brand projects.

Based in a global marketing and talent management environment, you will collaborate with insights, analytics, account, and creative teams to shape strategic upfronts, creator strategy, and briefs, while strengthening client relationships and new business

Competenze

• 4–6 years of experience in brand, social, digital strategy, or comms strategy.
• Agency experience with national/global brands, especially in tech or QSR.
• Innate curiosity, proactiveness, and the ability to think creatively when planning strategy.
• Natural ability to spot emerging creators and trends before they break.
• Ability to develop creative strategic solutions that address the client's business challenges and goals.
• Exceptional communication skills, both orally and in writing, with superior interpersonal skills and the ability to create rapport with people.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• AI fluency, including comfort using AI-powered tools to enhance strategic work streams such as research synthesis, insight development, brainstorming, and presentation development.

Mansioni

• Lead the distillation of key information from consumer, category, culture, and company sources into actionable insights and a clear, compelling point of view for substantial client projects, working collaboratively with the insights and analytics, account, and creative teams.
• Develop briefs spanning multiple disciplines, including social, creator, project, and brand briefs.
• Contribute to new business response development, including preparation and delivery of pitches with a focus on the strategic upfront and creative set-up, and support the onboarding of new business wins.
• Proactively drive client business growth by anticipating trends and cultural shifts, bringing forward actionable insights and ideas, and evolving brand and communications strategy to strengthen positioning and align with business and campaign goals.
• Develop ideas that push the envelope and present them with confidence and intelligence to sell great work internally and to clients.
• Stay involved after the briefing process to guide creative ideation and concepts throughout, ensuring breakthrough work that drives clients' businesses forward.
• Understand the landscape for the client business and sector, as well as the industry contexts for their investments, brand values, direction, and big picture objectives.
• Monitor ongoing creative trends across categories and industries, with a concentration in sports, entertainment, lifestyle, and culture, to offer relevant creative recommendations.
• Lead high-level, long-term creator strategy and vision, including campaign planning and creator archetype and tier identification.
• Champion a collaborative approach, helping the agency work more closely with clients and encouraging the team to build relationships with account handlers.

Conoscenze

Brand strategy

Social strategy

Creative leadership

Agency experience

Trend forecasting

Communication skills

AI fluency

Cross-functional collaboration

Descrizione del lavoro

About the Role

THE·TEAM is seeking an Associate Director, Creative Strategy who can unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact for clients. The role sits within a global marketing and talent management company where cultural expertise meets strategic excellence, and works closely with the insights and analytics, account, and creative teams. The successful candidate will shape strategic upfronts, creator strategy, and creative briefs across social, creator, project, and brand disciplines, and will help the agency build closer client relationships.

Key Responsibilities

• Lead the distillation of key information from consumer, category, culture, and company sources into actionable insights and a clear, compelling point of view for substantial client projects, working collaboratively with the insights and analytics, account, and creative teams.
• Develop briefs spanning multiple disciplines, including social, creator, project, and brand briefs.
• Contribute to new business response development, including preparation and delivery of pitches with a focus on the strategic upfront and creative set-up, and support the onboarding of new business wins.
• Proactively drive client business growth by anticipating trends and cultural shifts, bringing forward actionable insights and ideas, and evolving brand and communications strategy to strengthen positioning and align with business and campaign goals.
• Develop ideas that push the envelope and present them with confidence and intelligence to sell great work internally and to clients.
• Stay involved after the briefing process to guide creative ideation and concepts throughout, ensuring breakthrough work that drives clients' businesses forward.
• Understand the landscape for the client business and sector, as well as the industry contexts for their investments, brand values, direction, and big picture objectives.
• Monitor ongoing creative trends across categories and industries, with a concentration in sports, entertainment, lifestyle, and culture, to offer relevant creative recommendations.
• Lead high-level, long-term creator strategy and vision, including campaign planning and creator archetype and tier identification.
• Champion a collaborative approach, helping the agency work more closely with clients and encouraging the team to build relationships with account handlers.

Required Experience & Qualifications

• 4-6 years of experience in brand, social, digital strategy, or comms strategy.
• Agency experience, including experience working with national or global brands, especially in tech or QSR.
• Innate curiosity, proactiveness, and the ability to think creatively when planning strategy, taking into account client objectives, key insights, and practical parameters.
• Natural ability to spot emerging creators and trends before they break.
• Ability to develop creative strategic solutions that address the client's business challenges and goals.
• Exceptional communication skills, both orally and in writing, with superior interpersonal skills and the ability to create rapport with people.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• AI fluency, including comfort using AI-powered tools to enhance strategic work streams such as research synthesis, insight development, brainstorming, and presentation development.

Workplace

• Full-time role that is hybrid, in office 3x/week from either the LA or Dumbo, Brooklyn office.

Salary

• Base salary range: $110,000 - $120,000, plus bonus potential if applicable for the role. Actual base salary is dependent on several factors including but not limited to market dynamics, location and region, experience, specialised skills or training (education), level of responsibility, budgetary considerations, and tenure at the company (for current employees).

Benefits & Perks

• Professional development: learning and development programmes, mentorship opportunities, and career advancement support.
• Generous time off: generous paid time off and holiday allowances.
• Parental leave: paid parental leave to support families during important life events.
• Retirement plan: 401k plan including contribution matching.
• Healthcare: medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary benefits: critical illness, identity protection, pet insurance, 529 plans and more.
• Commuter benefits: support for travel and commuting needs, where available.

About the Company

THE·TEAM provides representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Shaped by a belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. THE·TEAM does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.