Creative Strategy Lead for Brands & Culture

THE·TEAM; New York (NY); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Professional development

Generous PTO

Parental leave

401(k) plan with match

Healthcare: medical, dental, vision

Job summary

THE·TEAM in the United States is seeking an Associate Director, Creative Strategy to unlock consumer insights, connect them with cultural trends, and develop strategies that drive impact. This full-time role is hybrid, with in-office 3x/week from either LA or Dumbo, Brooklyn.

You will lead creative briefs with insights teams, contribute to pitches, anticipate trends, and guide creator strategy and campaign planning.

Qualifications

• 4–6 years of experience in brand, social, or digital strategy.
• Agency experience with national/global brands preferred.
• Innate curiosity, proactiveness, and creative thinking for strategy planning.
• Ability to spot emerging creators and trends before they break.
• Excellent written and oral communication skills.
• Proven leadership in cross-functional teams.
• Comfort using AI-powered tools to enhance research and presentations.

Responsibilities

• Lead creative brief development across disciplines with insights and analytics teams and client-facing stakeholders.
• Contribute to new business pitches and strategic upfront setup, and help onboard new wins.
• Anticipate trends and cultural shifts to evolve brand and communications strategy.
• Develop ideas that push the envelope and strengthen client positioning.
• Guide high-level creator strategy, campaign planning, and creator archetype identification.
• Foster collaboration between the agency team and clients to drive breakthrough work.

Skills

Brand strategy

Social strategy

Digital strategy

Agency experience

Leadership

AI fluency

Communication skills

Job description

THE·TEAM in the United States is seeking an Associate Director, Creative Strategy to unlock consumer insights, connect them with cultural trends, and develop strategies that drive impact. This full-time role is hybrid, with in-office 3x/week from either LA or Dumbo, Brooklyn.

You will lead creative briefs with insights teams, contribute to pitches, anticipate trends, and guide creator strategy and campaign planning.