Senior Creative Strategy Lead, Integrated Marketing

Future; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Future is seeking an Associate Director, Creative Strategy in New York to lead strategic development of custom client proposals for a portfolio of leading brands. You will guide cross-functional teams—sales, creative, editorial, video, and production—to build insight-driven, commercially compelling programs across Future's portfolio.

You will translate audience insights and cultural trends into innovative cross-platform marketing solutions, shaping go-to-market narratives and scalable franchises

Qualifications

• 6+ years of experience in integrated marketing, branded content strategy, media, advertising, or creative strategy.
• Experience developing strategic marketing programs across multiple consumer categories.
• Proven ability to craft compelling pre-sale proposals combining insights, strategy, and commercial thinking.
• Strong knowledge of digital, social, video, creator, experiential, and commerce marketing ecosystems.
• Ability to manage multiple high-priority projects in a fast-paced environment.
• Team-oriented mindset with a track record of shaping strategic narratives for senior stakeholders.
• Familiarity with audience development, content monetization, and shaping recurring content formats.
• Excellent storytelling, presentation, and communication skills.
• Experience developing social-first and video-first branded content.
• Strong understanding of platform-native storytelling across YouTube, Instagram, TikTok, and emerging media.

Responsibilities

• Lead the strategic development of custom client proposals, proactive opportunities, and presentation collateral across our portfolio.
• Own the pre-sale process from end to end, guiding brainstorms, RFP development, deck creation, proposal refinement, and client pitches.
• Translate audience insights and cultural trends into marketing solutions.
• Build strategic commercial packages across video, social media, creator campaigns, newsletter, experiential activations, audio and emerging platforms.
• Shape go-to-market narratives and tentpole opportunities to differentiate the brand.
• Bring experience in commerce-driven categories and understanding of how audiences shop and engage with brands.
• Develop integrated 360 opportunities with platform-native storytelling that aligns client objectives with editorial DNA.
• Collaborate with creative, editorial, video, and production teams within Future.

Skills

Integrated marketing

Branded content strategy

Presentation skills

Job description

Future is seeking an Associate Director, Creative Strategy in New York to lead strategic development of custom client proposals for a portfolio of leading brands. You will guide cross-functional teams—sales, creative, editorial, video, and production—to build insight-driven, commercially compelling programs across Future's portfolio.

You will translate audience insights and cultural trends into innovative cross-platform marketing solutions, shaping go-to-market narratives and scalable franchises