Associate Director, Performance Content (SEO/AEO/GEO)

Starcom Melbourne; New York (NY); On-site; USD 64,485 - 92,698; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401(k) plan

Paid time off

Job summary

Starcom Melbourne seeks a Freelance Associate Director, Performance Content in New York. In this role, you will enhance brand discoverability across various retail and media environments, ensuring alignment of content with consumer needs.

Your expertise in retail media, SEO, and shopper marketing will be essential for translating strategies into actionable steps. You will collaborate with multiple teams across brands and retailers to optimize product content visibility, contributing to business success.

The position offers an hourly compensation range of $46.81 - $67.29 based on qualifications.

Qualifications

• 5+ years of experience in SEO, Paid Search, Retail Media, or similar function.
• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Ability to work across brands, retail partners, and internal commerce/media teams.

Responsibilities

• Identify commerce and retail environments most relevant to each segment.
• Evaluate how product content influences consumer conversion.
• Partner with teams to recommend changes that improve product discoverability.

Skills

SEO

Retail Media

Paid Search

Shopper Marketing

Tools

Amazon

Walmart

Kroger

Job description

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Freelance Associate Director, Performance Content will support AEO/GEO by strengthening brand and product discoverability across retail, commerce, marketplace, and retail media environments where consumer decisions are made and where AI systems may source or validate product information.

Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Key Outputs

• Retail / commerce opportunity assessment.
• PDP and retailer search optimization recommendations.
• Retail media activation inputs.
• Marketplace discoverability plan.
• Commerce-specific AEO/GEO action roadmap.

Qualifications

• 5+ Years of experience in SEO, Paid Search, Retail Media or similar function
• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
• Ability to work across brands, retail partners, and internal commerce/media teams.
• Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
• Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $46.81 - $67.29/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.