Senior Director, Retail Media & Activation

Acosta; Chicago (IL); On-site; USD 102,900 - 128,600; Full time

Job summary

Acosta seeks a Director of Commerce Media to lead activation strategy and integrated media planning for commerce clients. You will partner with client leads, strategy, creative, analytics, and media teams to develop plans across major retail networks and partner platforms.

You will guide strategy, optimize performance, and drive measurable business outcomes. The role requires strong command of retail media platforms, programmatic buying, and budget management, with a focus on growth and

Qualifications

• Proven experience in retail media and commerce media strategy.
• Experience leading teams and managing multiple clients.
• Strong knowledge of platforms like Amazon, Walmart, Target/Roundel, Instacart.
• Excellent data analysis and storytelling to inform recommendations.
• Excellent communication and presentation skills.

Responsibilities

• Lead activation strategy across primary retail media networks.
• Guide integrated media planning across onsite/offsite/search/display/CTV.
• Partner with client leads and internal teams to align plans with objectives.
• Develop KPI, budgets, vendor selections, and test plans.
• Present strategic recommendations and activation plans to clients.
• Maintain relationships with networks and technology partners.

Skills

Retail media strategy

Cross-functional collaboration

Data analysis

Client presentation

Partner management

Mentoring/leadership

Education

Bachelor's Degree

High School Diploma

Job description

Acosta seeks a Director of Commerce Media to lead activation strategy and integrated media planning for commerce clients. You will partner with client leads, strategy, creative, analytics, and media teams to develop plans across major retail networks and partner platforms.

You will guide strategy, optimize performance, and drive measurable business outcomes. The role requires strong command of retail media platforms, programmatic buying, and budget management, with a focus on growth and