Associate Director, Business Analytics

PHD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

PHD in New York is seeking a seasoned Business Analytics professional to drive client insights and strategic recommendations. You will partner with planning and investment teams to deliver measurable business outcomes and compelling narratives from analytics.

Responsibilities include leading analytics projects, mentoring analysts, and contributing to segmentation and measurement plans while staying current with industry trends.

Qualifications

• A university degree and 5–7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required.

Responsibilities

• Build and understand the client’s strategic issues, initiatives and competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; construct insightful narratives through sophisticated analytics techniques.
• Participate in measurement plan development and execution.
• Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; construct insightful narratives through sophisticated analytic techniques.
• Recommend and implement research to aid in consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross‑functional day‑to‑day tasks, ensuring understanding of proper priorities and knowing when to ask for help.
• Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
• Keep abreast of industry trends and developments by conducting research and engaging in training.

Skills

Marketing analytics

Excel

PowerPoint

Budgeting

Forecasting

ROI analysis

Audience-based marketing

Data-driven advertising

Leadership

Client relationships

Statistical analysis

Data visualization

Communication

Presentation

Training & coaching

Ambiguity tolerance

Education

University degree

Job description

Job Summary

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Location: New York – Salary: $70,000.00–$125,000.00.

Responsibilities

• Build and develop a deep understanding of the client’s strategic issues, initiatives and competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; construct insightful narratives through sophisticated analytics techniques.
• Participate in measurement plan development and execution.
• Ensure timely follow‑through on all scheduled and ad‑hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; construct insightful narratives through sophisticated analytic techniques.
• Recommend and implement research to aid in consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross‑functional day‑to‑day tasks, ensuring understanding of proper priorities and knowing when to ask for help.
• Partner with Planning and Investment teams on annual budget setting, media plan development and ongoing budget/plan optimization.
• Keep abreast of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry knowledge in marketing analytics and data.
• Intermediate level skills with Excel and PowerPoint.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting and ROI development.
• Demonstrated knowledge in audience‑based marketing and data‑driven advertising.
• Analytic skills, critical thinking and clarifying strategic & operational issues related to data and analytics; problem‑solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Good to have experience with statistical analysis (familiar with linear regression, data visualization).
• Stellar communication and presentation skills; ability to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail‑oriented, prioritizing work, business writing & presenting, conducting analysis, and project management.
• Comfortable working in ambiguous situations.

Education & Experience

• A university degree and 5–7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency‑side media campaign planning and execution process is desirable, but not required.

Additional Information

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Opportunity Employer

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.