Director Business Analytics

Omnicom Media; Chicago (IL); On-site; USD 135,000 - 165,000; Full time

Job summary

Omnicom Media in Chicago seeks a senior analytics leader to build and execute the client's measurement and data strategy. You will translate complex data into clear, actionable insights, guiding media plans and budgets in collaboration with planning and activation teams.

The role requires 7+ years in data analytics within advertising or marketing, plus strong leadership, communication, and coaching skills to mentor teams and influence senior clients.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience in integrated marketing related to media and customer journey development, including budgeting and ROI.
• Expertise in audience-based marketing and data-driven advertising solutions.
• Analytic skills, critical thinking and ability to translate data into strategic insights.
• Proven leadership with strong client relationship experience.
• Excellent communication and presentation skills; able to translate complex solutions clearly.
• Ability to train and coach colleagues; organized, detail oriented and strong project management.

Responsibilities

• Build deep understanding of client's strategic issues, initiatives, and competitive position.
• Lead analytics efforts to produce clear, actionable insights and compelling narratives.
• Partner with Planning, Investment, and Activation on budget setting and media plan optimization.
• Lead measurement plan development and execution.
• Provide ad hoc support to solve broad strategic marketing problems.
• Mentor and train managers and ADs on analytics practices.
• Drive consumer segmentation and audience identification/exploration.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Leadership

Communication & presentation

Training & coaching

Education

University degree

7+ years data analytics in advertising/marketing

Job description

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively developing solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities

• :Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• .Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
• .Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills

Required Skill

• s:Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level dat
• a)Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI developmen
• t.Expertise in audience-based marketing and data-driven advertisi
• ngSolution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolutio
• n.Proven leadership ability and strong, impactful client relationship experien
• ceStellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing progra
• msAbility to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timin

Education and Experien

• ce:A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consult
• ingKnowledge of agency-side media campaign planning and execution process is desirable, but not requi

Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time.