Associate Director, Business Analytics

Hearts & Science; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Hearts & Science in New York is seeking a Senior Data Analytics professional to deliver actionable insights for client brands. You will lead cross-functional analytics, mentor junior staff, and translate complex data into compelling business narratives.

Responsibilities include building client insights, designing tests for marketing impact, and collaborating with planning and investment teams to optimize budgets and media plans. 5–7 years' experience preferred, strong communication essential.

Qualifications

• University degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable.
• Experience in marketing analytics and data-driven advertising.
• Experience with audience-based marketing and data-driven insights is required.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues and competitive position.
• Ensure analytics efforts lead to clear, actionable insights and narratives.
• Participate in measurement plan development and execution.
• Lead, mentor and train analysts and managers.
• Present reports and POVs to clients regularly.
• Design tests to measure incremental impact of media on outcomes.
• Collaborate with Planning and Investment teams on budgets and media plans.
• Identify opportunities to improve processes and grow skills.

Skills

Marketing analytics

Excel

PowerPoint

Audience-based marketing

Data visualization

Problem-solving

Leadership

Client relationship

Communication

Project management

Ambiguity tolerance

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Agency

Hearts & Science

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal Facing Responsibilities

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

• Industry Knowledge in marketing analytics and data
• Intermediate level skills with excel and powerpoint
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Good to have experience with statistical analysis (familiar with linear regression, data visualization)
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations

Education and Experience

A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Knowledge of agency-side media campaign planning and execution process is desirable, but not required New York: $70,000.00-$125,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F., New York: $70,000.00-$125,000.00