Manager, Business Analytics

Adelphi Group; Los Angeles (CA); On-site; USD 90,000 - 100,000; Full time

Job summary

Omnicom, a global marketing and communications company, seeks a Business Analytics Lead to guide a team delivering actionable client insights and measurable business outcomes. You will translate data into compelling narratives and work with planning and investment teams to optimize media strategies.

The role requires leadership, strong communication, and expertise in marketing analytics and audience-driven advertising.

Qualifications

• Industry knowledge in marketing analytics and data solutions (1st and 3rd party data, data lakes, data clean rooms)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
• Expertise in audience-based marketing and data-driven advertising
• Analytic problem-solving and ability to translate business issues into actionable insights
• Proven leadership ability and strong client relationship experience
• Excellent communication and presentation skills to translate unstructured business solutions into marketing programs
• Ability to train and coach colleagues, stay organized, and manage projects effectively
• Comfortable working in ambiguous situations
• Passionate about adopting emerging ad tech trends to drive change

Responsibilities

• Build deep understanding of client strategic issues and competitive position
• Participate in measurement plan development and execution
• Ensure timely follow-through on deliverables
• Generate insights and construct narratives using analytic techniques
• Lead, mentor and train analysts
• Present reports and POVs to clients regularly
• Contribute to consumer segmentation and audience exploration
• Design tests to measure incremental media impact
• Manage cross-functional tasks and priorities
• Provide methodological support and coaching to teams
• Partner with planning and investment on budget setting and plan optimization
• Recruit and develop new talent
• Keep up with industry trends through research and events

Skills

Marketing analytics

Data-driven insights

Audience targeting

Leadership

Client relations

Communication skills

Budgeting

Forecasting

Project management

Strategic thinking

Education

University degree in analytics/marketing

Job description

Agency

PHd

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Job Description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

External facing responsibilities

• Build and develop a deep understanding of the client’s strategic issues, initiatives and the competitive position.
• Participate in the measurement plan development and execution
• Ensure timely follow through on all scheduled and ad hoc deliverables
• Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
• Lead, mentor and train analysts
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Education and Experience

• A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required$90,000-$100,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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