Associate Director, Addressable Investment

Adelphi Group; New York (NY); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Medical and dental

401(k)

Flex spending

Life insurance

Disability

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media in the United States seeks a senior media professional to lead addressable media programs, guiding audience strategy, optimization, and campaign architecture across paid social, paid search, and programmatic channels.

You will develop key performance reports, mentor managers and specialists, and ensure budgets, QA, and timelines are met while growing client partnerships with cross‑functional teams.

Qualifications

• Substantial experience in account management, planning, and/or performance media experience
• Very strong experience in developing robust, creative, and innovative paid social, paid search, or programmatic media programs
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of major social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Responsibilities

• Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
• Recognize and act on opportunities to grow business
• Develop, document, and implement Paid social media best practices within client accounts
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Skills

Account management

Performance media

Paid social

Paid search

Cross-channel planning

Data reporting

Team leadership

Tools

Asana

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Position Overview

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Responsibilities

• Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team

• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives

• Become an expert in the client’s business and builds trusted partnerships with all levels of clients

• Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.

• Oversee Asana for task management and team collaboration

• Key participant in strategic media planning and execution

• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social

• Recognize and act on opportunities to grow business

• Develop, document, and implement Paid social media best practices within client accounts

• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)

• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Required Skills and Experience

• Substantial experience in account management, planning, and/or performance media experience

• Very strong experience in developing robust, creative, and innovative paid social, paid search, or programmatic media programs

• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.

• Extensive experience writing and presenting relevant information

• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.

• Demonstrated ability to grow junior talent and help develop team skills / careers

• Knowledge of major social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Desired Skills and Experience

• Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions

• Experience with managing existing business relationships, partnerships, and alliances internally and externally

• Proven ability to assess and rank issues and tasks in order of importance for taking action

• Intermediate/advanced knowledge of technology or measurement ad tech solutions, including platforms

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [e-mail].

$ 120,000 – $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.